Exploring Corporations’ Dialogue About CSR in the Digital Era

In this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)- related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations...

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Detalles Bibliográficos
Autores: Illia, Laura, Romenti, Stefania, Murtarelli, Grazia, Craig E., Carroll, Rodríguez Cánovas, María Belén
Tipo de recurso: artículo
Fecha de publicación:2015
País:España
Institución:Universidad Complutense de Madrid (UCM)
Repositorio:Docta Complutense
Idioma:inglés
OAI Identifier:oai:docta.ucm.es:20.500.14352/117128
Acceso en línea:https://hdl.handle.net/20.500.14352/117128
Access Level:acceso abierto
Palabra clave:658.8
CSR
Online
Dialogue
Openness
Communication
Comunicación social
Investigación Comercial
Marketing
Comunicación audiovisual
Investigación en la comunicación
5902.04 Política de Comunicaciones
5910.02 Medios de Comunicación de Masas
5311.05 Marketing (Comercialización)
id ES_2e33169f202e2d99369e7e5b55964f3d
oai_identifier_str oai:docta.ucm.es:20.500.14352/117128
network_acronym_str ES
network_name_str España
repository_id_str
spelling Exploring Corporations’ Dialogue About CSR in the Digital EraIllia, LauraRomenti, StefaniaMurtarelli, GraziaCraig E., CarrollRodríguez Cánovas, María Belén658.8CSROnlineDialogueOpennessCommunicationComunicación socialInvestigación ComercialMarketingComunicación audiovisualInvestigación en la comunicación5902.04 Política de Comunicaciones5910.02 Medios de Comunicación de Masas5311.05 Marketing (Comercialización)In this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)- related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations with reputations for CSR have built virtual spaces for dialogue about CSR, but that these spaces remain empty of dialogue. Our theory-building model highlights how the mix of four dialogue processes (i.e. directing, moderating, building open-scripts, and crowd-sourcing multi-dialogue) may allow companies to create open dialogue about CSR initiatives and avoid leaving these spaces empty. Contributions for CSR studies are discussedSpringerUniversidad Complutense de Madrid20152015-10-3020152015-10-30journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/20.500.14352/117128reponame:Docta Complutenseinstname:Universidad Complutense de Madrid (UCM)Inglésengopen accesshttp://purl.org/coar/access_right/c_abf2Attribution-NonCommercial-NoDerivatives 4.0 Internationalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:docta.ucm.es:20.500.14352/1171282026-06-02T12:44:21Z
dc.title.none.fl_str_mv Exploring Corporations’ Dialogue About CSR in the Digital Era
title Exploring Corporations’ Dialogue About CSR in the Digital Era
spellingShingle Exploring Corporations’ Dialogue About CSR in the Digital Era
Illia, Laura
658.8
CSR
Online
Dialogue
Openness
Communication
Comunicación social
Investigación Comercial
Marketing
Comunicación audiovisual
Investigación en la comunicación
5902.04 Política de Comunicaciones
5910.02 Medios de Comunicación de Masas
5311.05 Marketing (Comercialización)
title_short Exploring Corporations’ Dialogue About CSR in the Digital Era
title_full Exploring Corporations’ Dialogue About CSR in the Digital Era
title_fullStr Exploring Corporations’ Dialogue About CSR in the Digital Era
title_full_unstemmed Exploring Corporations’ Dialogue About CSR in the Digital Era
title_sort Exploring Corporations’ Dialogue About CSR in the Digital Era
dc.creator.none.fl_str_mv Illia, Laura
Romenti, Stefania
Murtarelli, Grazia
Craig E., Carroll
Rodríguez Cánovas, María Belén
author Illia, Laura
author_facet Illia, Laura
Romenti, Stefania
Murtarelli, Grazia
Craig E., Carroll
Rodríguez Cánovas, María Belén
author_role author
author2 Romenti, Stefania
Murtarelli, Grazia
Craig E., Carroll
Rodríguez Cánovas, María Belén
author2_role author
author
author
author
dc.contributor.none.fl_str_mv Universidad Complutense de Madrid
dc.subject.none.fl_str_mv 658.8
CSR
Online
Dialogue
Openness
Communication
Comunicación social
Investigación Comercial
Marketing
Comunicación audiovisual
Investigación en la comunicación
5902.04 Política de Comunicaciones
5910.02 Medios de Comunicación de Masas
5311.05 Marketing (Comercialización)
topic 658.8
CSR
Online
Dialogue
Openness
Communication
Comunicación social
Investigación Comercial
Marketing
Comunicación audiovisual
Investigación en la comunicación
5902.04 Política de Comunicaciones
5910.02 Medios de Comunicación de Masas
5311.05 Marketing (Comercialización)
description In this paper, we examined how companies are employing new media to engage in dialogue with their stakeholders about corporate social responsibility (CSR)- related matters. Through a qualitative theory-building study conducted in three stages over a period of 2 years, we discovered that corporations with reputations for CSR have built virtual spaces for dialogue about CSR, but that these spaces remain empty of dialogue. Our theory-building model highlights how the mix of four dialogue processes (i.e. directing, moderating, building open-scripts, and crowd-sourcing multi-dialogue) may allow companies to create open dialogue about CSR initiatives and avoid leaving these spaces empty. Contributions for CSR studies are discussed
publishDate 2015
dc.date.none.fl_str_mv 2015
2015-10-30
2015
2015-10-30
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/20.500.14352/117128
url https://hdl.handle.net/20.500.14352/117128
dc.language.none.fl_str_mv Inglés
eng
language_invalid_str_mv Inglés
language eng
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Attribution-NonCommercial-NoDerivatives 4.0 International
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Springer
publisher.none.fl_str_mv Springer
dc.source.none.fl_str_mv reponame:Docta Complutense
instname:Universidad Complutense de Madrid (UCM)
instname_str Universidad Complutense de Madrid (UCM)
reponame_str Docta Complutense
collection Docta Complutense
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869405388070191104
score 15.812429

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