Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
[EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % o...
| Autores: | , , |
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| Formato: | artículo |
| Fecha de publicación: | 2019 |
| País: | España |
| Recursos: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | español |
| OAI Identifier: | oai:riunet.upv.es:10251/115374 |
| Acesso em linha: | https://riunet.upv.es/handle/10251/115374 |
| Access Level: | acceso abierto |
| Palavra-chave: | Cacao Chocolates artesanales Disponibilidad a pagar Saberes locales Cocoa Handmade chocolates Local knowledge Willingness to pay |
| Resumo: | [EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % of the interviewed know and consume bitter and semi-bitter handmade chocolates, and 92% would be willing to pay a premium. The significant variables (p ≤ 0.05) that explain the DAP a premium are schooling, household income, the quality of the cocoa and the type of toast. |
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