Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México

[EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % o...

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Detalles Bibliográficos
Autores: Jaramillo-Villanueva, José Luis, Córdova-Lázaro, Cristóbal Enrique, Córdoba-Ávalos, Víctor
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universitat Politècnica de València (UPV)
Repositorio:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
Idioma:español
OAI Identifier:oai:riunet.upv.es:10251/115374
Acceso en línea:https://riunet.upv.es/handle/10251/115374
Access Level:acceso abierto
Palabra clave:Cacao
Chocolates artesanales
Disponibilidad a pagar
Saberes locales
Cocoa
Handmade chocolates
Local knowledge
Willingness to pay
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spelling Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, MéxicoDisponibilidad a pagar por atributos culturales en chocolates caseros artesanales de la región de la Chontalpa, Tabasco, MéxicoJaramillo-Villanueva, José LuisCórdova-Lázaro, Cristóbal EnriqueCórdoba-Ávalos, VíctorCacaoChocolates artesanalesDisponibilidad a pagarSaberes localesCocoaHandmade chocolatesLocal knowledgeWillingness to pay[EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % of the interviewed know and consume bitter and semi-bitter handmade chocolates, and 92% would be willing to pay a premium. The significant variables (p ≤ 0.05) that explain the DAP a premium are schooling, household income, the quality of the cocoa and the type of toast.[ES] El objetivo fue determinar la disponibilidad a pagar un sobreprecio por parte de los consumidores por chocolates artesanales. Los datos se obtuvieron de encuesta a jefas(es) de hogar. El chocolate artesanal incorpora saberes transmitidos por generaciones, lo que resulta en la posibilidad de agregación de valor. El 55 % de los habitantes conoce y consume chocolates amargos y semiamargos artesanales, y el 92 % estaría dispuesto a pagar un sobreprecio. Las variables significativas (p ≤ 0,05) que explican la DAP un sobreprecio son la escolaridad, el nivel de ingreso, la calidad del cacao y el tipo de tostado.Universitat Politècnica de ValènciaRepositorio Institucional de la Universitat Politècnica de València Riunet20192019-01-04journal articlehttp://purl.org/coar/resource_type/c_6501VoRhttp://purl.org/coar/version/c_970fb48d4fbd8a85info:eu-repo/semantics/articleapplication/pdfhttps://riunet.upv.es/handle/10251/115374reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valénciainstname:Universitat Politècnica de València (UPV)Españolspaopen accesshttp://purl.org/coar/access_right/c_abf2Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) http://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riunet.upv.es:10251/1153742026-06-13T07:49:27Z
dc.title.none.fl_str_mv Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
Disponibilidad a pagar por atributos culturales en chocolates caseros artesanales de la región de la Chontalpa, Tabasco, México
title Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
spellingShingle Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
Jaramillo-Villanueva, José Luis
Cacao
Chocolates artesanales
Disponibilidad a pagar
Saberes locales
Cocoa
Handmade chocolates
Local knowledge
Willingness to pay
title_short Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
title_full Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
title_fullStr Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
title_full_unstemmed Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
title_sort Willingness to pay for cultural attributes in handmade chocolates from the Chontalpa region, Tabasco, México
dc.creator.none.fl_str_mv Jaramillo-Villanueva, José Luis
Córdova-Lázaro, Cristóbal Enrique
Córdoba-Ávalos, Víctor
author Jaramillo-Villanueva, José Luis
author_facet Jaramillo-Villanueva, José Luis
Córdova-Lázaro, Cristóbal Enrique
Córdoba-Ávalos, Víctor
author_role author
author2 Córdova-Lázaro, Cristóbal Enrique
Córdoba-Ávalos, Víctor
author2_role author
author
dc.contributor.none.fl_str_mv Repositorio Institucional de la Universitat Politècnica de València Riunet
dc.subject.none.fl_str_mv Cacao
Chocolates artesanales
Disponibilidad a pagar
Saberes locales
Cocoa
Handmade chocolates
Local knowledge
Willingness to pay
topic Cacao
Chocolates artesanales
Disponibilidad a pagar
Saberes locales
Cocoa
Handmade chocolates
Local knowledge
Willingness to pay
description [EN] The objective was to determine the willingness to pay a price premium from consumers for artisanal chocolates. The data was obtained from a survey of household heads. Artisanal chocolate incorporates knowledge transmitted by generations, which resulted in the possibility of adding value. 55 % of the interviewed know and consume bitter and semi-bitter handmade chocolates, and 92% would be willing to pay a premium. The significant variables (p ≤ 0.05) that explain the DAP a premium are schooling, household income, the quality of the cocoa and the type of toast.
publishDate 2019
dc.date.none.fl_str_mv 2019
2019-01-04
dc.type.none.fl_str_mv journal article
http://purl.org/coar/resource_type/c_6501
VoR
http://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.openaire.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://riunet.upv.es/handle/10251/115374
url https://riunet.upv.es/handle/10251/115374
dc.language.none.fl_str_mv Español
spa
language_invalid_str_mv Español
language spa
dc.rights.none.fl_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
dc.rights.openaire.fl_str_mv info:eu-repo/semantics/openAccess
rights_invalid_str_mv open access
http://purl.org/coar/access_right/c_abf2
Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
http://creativecommons.org/licenses/by-nc-nd/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universitat Politècnica de València
publisher.none.fl_str_mv Universitat Politècnica de València
dc.source.none.fl_str_mv reponame:RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
instname:Universitat Politècnica de València (UPV)
instname_str Universitat Politècnica de València (UPV)
reponame_str RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
collection RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia
repository.name.fl_str_mv
repository.mail.fl_str_mv
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score 15.300719

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