Intensitatea în publicitatea audiovizuală românească. De la analiza lingvistică la analiza multimodală.
The present analysis of intensity in Romanian audiovisual advertising relies both on a ling istic and a multimodal approach. Our interest is double: confronting findings with various studies on contemporary Romanian language and verifying the contribution of extralinguistic sources to linguistic int...
| Authors: | , |
|---|---|
| Format: | article |
| Publication Date: | 2021 |
| Country: | España |
| Institution: | Universidad de Murcia |
| Repository: | DIGITUM. Depósito Digital Institucional de la Universidad de Murcia |
| OAI Identifier: | oai:digitum.um.es:10201/112183 |
| Online Access: | https://doi.org/10.6018/ER.477581 http://hdl.handle.net/10201/112183 |
| Access Level: | Open access |
| Keyword: | Intensity Romanian language Audiovisual advertising Multimodal communication Humour Intensidad Lengua rumana Publicidad audiovisual Comunicación multimodal Humor CDU::8- Lingüística y literatura::81 - Lingüística y lenguas |
| Summary: | The present analysis of intensity in Romanian audiovisual advertising relies both on a ling istic and a multimodal approach. Our interest is double: confronting findings with various studies on contemporary Romanian language and verifying the contribution of extralinguistic sources to linguistic intensity. Some of the humoristic effects of intensity are also presented. |
|---|