Intensitatea în publicitatea audiovizuală românească. De la analiza lingvistică la analiza multimodală.
The present analysis of intensity in Romanian audiovisual advertising relies both on a ling istic and a multimodal approach. Our interest is double: confronting findings with various studies on contemporary Romanian language and verifying the contribution of extralinguistic sources to linguistic int...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad de Murcia |
| Repositorio: | DIGITUM. Depósito Digital Institucional de la Universidad de Murcia |
| OAI Identifier: | oai:digitum.um.es:10201/112183 |
| Acceso en línea: | https://doi.org/10.6018/ER.477581 http://hdl.handle.net/10201/112183 |
| Access Level: | acceso abierto |
| Palabra clave: | Intensity Romanian language Audiovisual advertising Multimodal communication Humour Intensidad Lengua rumana Publicidad audiovisual Comunicación multimodal Humor CDU::8- Lingüística y literatura::81 - Lingüística y lenguas |
| Sumario: | The present analysis of intensity in Romanian audiovisual advertising relies both on a ling istic and a multimodal approach. Our interest is double: confronting findings with various studies on contemporary Romanian language and verifying the contribution of extralinguistic sources to linguistic intensity. Some of the humoristic effects of intensity are also presented. |
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