Consumer decision-making in the wine market: insights from the Valencian Community
[EN] PurposeThis study explores wine consumer preferences in the Valencian Community through a territorial and segmented lens. While wine consumption has been widely examined, no research has systematically compared the provinces of Valencia, Castell & oacute;n and Alicante. The aim is to id...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universitat Politècnica de València (UPV) |
| Repositorio: | RiuNet. Repositorio Institucional de la Universitat Politécnica de Valéncia |
| Idioma: | inglés |
| OAI Identifier: | oai:riunet.upv.es:10251/231247 |
| Acceso en línea: | https://riunet.upv.es/handle/10251/231247 |
| Access Level: | acceso abierto |
| Palabra clave: | Wine Best-Worst Scaling Latent Class Analysis Consumer segmentation Spain 03.- Garantizar una vida saludable y promover el bienestar para todos y todas en todas las edades 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos 12.- Garantizar las pautas de consumo y de producción sostenibles |
| Sumario: | [EN] PurposeThis study explores wine consumer preferences in the Valencian Community through a territorial and segmented lens. While wine consumption has been widely examined, no research has systematically compared the provinces of Valencia, Castell & oacute;n and Alicante. The aim is to identify key wine attributes, interprovincial differences and distinct consumer segments.Design/methodology/approachA survey was administered to 504 wine consumers across the three provinces of the Valencia Community. Best-Worst Scaling (BWS) was applied to measure the importance of seven wine attributes, and Latent Class Analysis (LCA) was used to identify consumer segments.FindingsFour consumer segments were identified: inexperienced, experts, price-sensitive and eco-friendly. These groups differ significantly in their evaluation of attributes such as price, wine type, designation of origin (DO) and label information.Research limitations/implicationsThe study is limited to the Valencian Community and may not be generalizable to other regions. Future research could apply the same approach in broader national or cross-cultural contexts.Originality/valueThis is the first study to integrate BWS and LCA to examine wine preferences in the Valencian Community, offering a novel understanding of consumer heterogeneity based on psychographic and territorial dimensions. |
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