Brand and performance signals in the choice of franchise opportunities
When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees’ choices of franchise chain are analyzed. The results show tha...
| Autores: | , |
|---|---|
| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2014 |
| País: | España |
| Recursos: | Universidad de Burgos (UBU) |
| Repositorio: | Repositorio Institucional de la Universidad de Burgos (RIUBU) |
| OAI Identifier: | oai:riubu.ubu.es:10259/11051 |
| Acesso em linha: | https://hdl.handle.net/10259/11051 |
| Access Level: | acceso abierto |
| Palavra-chave: | Entrepreneurship Signaling franchising Panel data Franquicias ranchises (Retail trade) |
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Brand and performance signals in the choice of franchise opportunitiesCalderón Monge, EstherHuerta Zavala, Pilar AngélicaEntrepreneurshipSignalingfranchisingPanel dataFranquiciasranchises (Retail trade)When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees’ choices of franchise chain are analyzed. The results show that brand value and franchisee performance were the key signals used by Spanish franchisees during the period 2002 through 2008, when deciding to open a franchise outlet. The aim of this study was to contribute to strengthening the relationship between entrepreneurship and franchising in Spain from an empirical viewpointRoutledge202520252014info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://hdl.handle.net/10259/11051reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU)instname:Universidad de Burgos (UBU)InglésThe Service Industries Journal. 2014, V. 34, n. 9–10, p.772–787https://doi.org/10.1080/02642069.2014.905920Attribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/info:eu-repo/semantics/openAccessoai:riubu.ubu.es:10259/110512026-05-28T07:56:11Z |
| dc.title.none.fl_str_mv |
Brand and performance signals in the choice of franchise opportunities |
| title |
Brand and performance signals in the choice of franchise opportunities |
| spellingShingle |
Brand and performance signals in the choice of franchise opportunities Calderón Monge, Esther Entrepreneurship Signaling franchising Panel data Franquicias ranchises (Retail trade) |
| title_short |
Brand and performance signals in the choice of franchise opportunities |
| title_full |
Brand and performance signals in the choice of franchise opportunities |
| title_fullStr |
Brand and performance signals in the choice of franchise opportunities |
| title_full_unstemmed |
Brand and performance signals in the choice of franchise opportunities |
| title_sort |
Brand and performance signals in the choice of franchise opportunities |
| dc.creator.none.fl_str_mv |
Calderón Monge, Esther Huerta Zavala, Pilar Angélica |
| author |
Calderón Monge, Esther |
| author_facet |
Calderón Monge, Esther Huerta Zavala, Pilar Angélica |
| author_role |
author |
| author2 |
Huerta Zavala, Pilar Angélica |
| author2_role |
author |
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Entrepreneurship Signaling franchising Panel data Franquicias ranchises (Retail trade) |
| topic |
Entrepreneurship Signaling franchising Panel data Franquicias ranchises (Retail trade) |
| description |
When choosing a franchise chain, potential franchisees must incorporate into their decision process the signals of franchise chain quality being sent to the market by the franchisor. Some of these signals along with potential franchisees’ choices of franchise chain are analyzed. The results show that brand value and franchisee performance were the key signals used by Spanish franchisees during the period 2002 through 2008, when deciding to open a franchise outlet. The aim of this study was to contribute to strengthening the relationship between entrepreneurship and franchising in Spain from an empirical viewpoint |
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2014 |
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2014 2025 2025 |
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info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
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article |
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publishedVersion |
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https://hdl.handle.net/10259/11051 |
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https://hdl.handle.net/10259/11051 |
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Inglés |
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Inglés |
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The Service Industries Journal. 2014, V. 34, n. 9–10, p.772–787 https://doi.org/10.1080/02642069.2014.905920 |
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Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ info:eu-repo/semantics/openAccess |
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Attribution-NonCommercial-NoDerivatives 4.0 Internacional http://creativecommons.org/licenses/by-nc-nd/4.0/ |
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openAccess |
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Routledge |
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Routledge |
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reponame:Repositorio Institucional de la Universidad de Burgos (RIUBU) instname:Universidad de Burgos (UBU) |
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