What are teens doing with media? An ethnographic approach for identifying transmedia skills and informal learning strategies

The emergence of new media, devices, narratives and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new conception "transmedia literacy" that moves from traditional media literacy to informal...

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Detalhes bibliográficos
Autores: Scolari, Carlos Alberto, Ardevol, Elisenda, Pérez Latorre, Òliver, Masanet, Maria-Jose, Lugo Rodríguez, Nohemi
Formato: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:España
Recursos:Universitat Oberta de Catalunya (UOC)
Repositorio:O2, repositorio institucional de la UOC
OAI Identifier:oai:openaccess.uoc.edu:10609/129027
Acesso em linha:https://hdl.handle.net/10609/129027
Access Level:acceso abierto
Palavra-chave:transmedia literacy
media literacy
ethnography
transmedia skills
informal learning strategies
alfabetització transmèdia
alfabetització mediàtica
etnografia
habilitats transmèdia
estratègies d'aprenentatge informal
alfabetización transmedia
alfabetización mediática
etnografía
habilidades transmedia
estrategias de aprendizaje informal
Electronic information resource literacy
Alfabetització digital
Alfabetitzación digital
Descrição
Resumo:The emergence of new media, devices, narratives and practices has compelled media literacy scholars and professionals to review their theoretical frameworks and methodological approaches. Based on a new conception "transmedia literacy" that moves from traditional media literacy to informal learning and participatory cultures practices, the research program behind the present article tries to understand how new generations are doing things with media outside schools and how they learnt to do the things they do. The article begins by describing the transformations of media literacy in recent years as a consequence of the mutations of the media ecology and, in that context, proposes a methodological approachfor analysing the acquisition of transmedia skills in informal learning environments by teens. The article describes, analyses and evaluates the development and initial implementation of this methodology working with teenagers in a high-school in NAME CITY. It ends with a Research Kit that includes surveys, creative workshops, interactive interviews and media diaries with teens between 12-18 years old. The article also describes the evolution of this methodological approach from its original formulation to the evaluation of the model after it was tested, and reflects on the possibilities of developing specific research devices to be applied in transnational research.