Religious values and social distance as activators of norms to reduce food waste when dining out
Empirical research is required to identify psychological and psychographic factors which can activate or amplify norms of foodservice customers towards food waste reduction. By surveying 446 foodservice customers in Poland, a country with a large population of religion followers, this study examines...
| Autores: | , , , |
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| Tipo de documento: | artigo |
| Data de publicação: | 2023 |
| País: | España |
| Recursos: | Universitat Ramon Llull (URL) |
| Repositório: | DAU Arxiu Digital de la Universitat Ramon Llull |
| OAI Identifier: | oai:dau.url.edu:20.500.14342/4726 |
| Acesso em linha: | http://hdl.handle.net/20.500.14342/4726 https://doi.org/10.1016/j.scitotenv.2023.161645 |
| Access Level: | Acceso aberto |
| Palavra-chave: | Food waste Consumer behaviour Environmental norms Religion Social distance Restaurant Malbaratament d'aliments Consumidors--Conducta Religió Distància social 2 36 64 |
| Resumo: | Empirical research is required to identify psychological and psychographic factors which can activate or amplify norms of foodservice customers towards food waste reduction. By surveying 446 foodservice customers in Poland, a country with a large population of religion followers, this study examines the influence of religious values on personal norms and explores the moderating effect of social distance on injunctive norms. The results indicate that religious values do not activate personal norms directly but affect them indirectly via such mediating factors as the feeling of compassion and family upbringing. Close encounters, such as family and friends, amplify the effect of injunctive norms while distant encounters, such as fellow countrymen, do not. This suggests that measures for food waste reduction should be designed to appeal to the foodservice customers' feeling of compassion. The measures should also remind foodservice customers that their (grand)parents and friends would disprove food waste. |
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