| Sumario: | The study aimed to analyze the impact of the Perceived Smart Tourism Technology Experience (PSTTE) of tourists who used smart technologies provided by hotel establishments on a series of aspects linked to consumer behavior in specific smart tourism destinations. Furthermore, the country's moderating function in the link between the PSTTE and its impacts on consumers will be examined in Marriott Hotels in smart cities in the Middle East and Europe. to achieve the aim of the study, the researcher used quantitative research was carried out to analyze the influence of the perceived smart tourism technology experience with the use of smart technologies employed by Marriott hotels on a series of consequences for tourists: service experience satisfaction, travel experience satisfaction, destination image, Word-of-Mouth (WOM) and revisit intentions. The perceived smart tourism technology experience variable will be composed of a series of dimensions (informativeness, accessibility, personalization, and interactivity). In addition, the moderating effect of the geographical context variable will be analyzed and the researcher used the SPSS 24.0 program is used to develop these analyses. In addition, the modeling of structural equations has been used to verify the hypotheses raised in the theoretical models and the proposed multi-group models. For this, SmartPLS 4.0. Software. The research results of the study revealed that highlights technology's role and importance in the tourism and hotel industry. Also provides a potential opportunity for the tourism and hotel stakeholders to take technology usage and update under consideration to keep pace with the modern standards of satisfying the customer's needs. The study also recommended that more studies should be conducted to identify the importance of using technology in the tourism sector.
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