Demand-Side Constraints Affecting Consumer Attitudes Toward Digital Short-Term Rental Platforms Across Five European Countries: A Signaling Theory Perspective
This study examines the demand-side constraints influencing consumer attitudes toward digital short-term rental platforms across five European countries (Spain, Italy, Croatia, UK, and Turkey). Drawing on signaling theory and utilizing structural equation modeling (SEM) with a sample of 534 consumer...
| Autores: | , , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2025 |
| País: | España |
| Institución: | Universidad Autónoma de Madrid |
| Repositorio: | Biblos-e Archivo. Repositorio Institucional de la UAM |
| Idioma: | inglés |
| OAI Identifier: | oai:dnet:biblosearchi::b9a0a9e5c2e6937d4e245ae7c78819fa |
| Acceso en línea: | https://hdl.handle.net/10486/760160 https://dx.doi.org/10.1108/IMR-10-2024-0432 |
| Access Level: | acceso abierto |
| Palabra clave: | Digital short-term rentals Consumer behavior Sharing economy Economía Ciencias Sociales |
| Sumario: | This study examines the demand-side constraints influencing consumer attitudes toward digital short-term rental platforms across five European countries (Spain, Italy, Croatia, UK, and Turkey). Drawing on signaling theory and utilizing structural equation modeling (SEM) with a sample of 534 consumers, the research identifies perceived risk and lack of service quality as key barriers, with distrust acting as a primary mediator. The findings suggest that platform managers and policymakers should prioritize trust-building strategies—such as third-party certifications and transparent information—to mitigate these risks. The work specifically contributes to the understanding of "non-users" and the cross-country variability of digital market signals |
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