Behavioral intentions, satisfaction and perceived quality of the spectators of the 2017 Asian Men’s U23 Volleyball Championship
The aim of this study was to analyze behavioral intentions, sa-tisfaction and perceived quality of the spectators of the 2017 Asian Men’s U23 Volleyball Championship. The sample was composed of 351 specta-tors of the event. The instrument used was a reliable questionnaire with five sub-questionnaire...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Fecha de publicación: | 2021 |
| País: | España |
| Institución: | Universidad de Murcia |
| Repositorio: | DIGITUM. Depósito Digital Institucional de la Universidad de Murcia |
| OAI Identifier: | oai:digitum.um.es:10201/101189 |
| Acceso en línea: | https://doi.org/10.6018/sportk.461731 http://hdl.handle.net/10201/101189 |
| Access Level: | acceso abierto |
| Palabra clave: | Behavioral intentions Satisfaction Perceived quality Volleyball Intenciones de comportamiento Satisfacción Calidad percibida Voleibol CDU::7 Bellas artes::79 - Diversiones. Espectáculos. Cine. Teatro. Danza. Juegos.Deportes |
| Sumario: | The aim of this study was to analyze behavioral intentions, sa-tisfaction and perceived quality of the spectators of the 2017 Asian Men’s U23 Volleyball Championship. The sample was composed of 351 specta-tors of the event. The instrument used was a reliable questionnaire with five sub-questionnaires about service quality, main product quality, servi-ce satisfaction, game satisfaction, and behavioral intentions. The statisti-cal analysis was based on structural equations and it was carried out with the software WarpPLS version 6. The quality of services had a significant effect on service satisfaction (β=0.504, P<0.001). The core product quality had a significant effect on game satisfaction (β=0.658, P<0.001). Also, the game satisfaction had a significant effect on behavioral intentions (β= 0.514, P<0.001). However, the effect of service satisfaction on behavioral inten-tions was not significant. Therefore, it is recommendable that the organizers of mega sport events consider these results in order to improve the behavio-ral intentions, satisfaction and perceived quality of the spectators. |
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