Segmenting business traveler based on emotions, satisfaction and behavioral intentions

As travel is part of their work, business travelers are assumed to be focused on carrying out a work-related task, rather than feeling emotionally stimulated during their trip. Due to this belief, there is limited research on consumer emotions within this segment of the travel market. However, not o...

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Authors: Fanjul Fernández, María Luisa, Moital, Miguel, Millán Campos, Ángel
Format: article
Publication Date:2016
Country:España
Institution:Universidad de Castilla-La Mancha
Repository:RUIdeRA. Repositorio Institucional de la UCLM
OAI Identifier:oai:ruidera.uclm.es:10578/32556
Online Access:https://hdl.handle.net/10578/32556
Access Level:Open access
Keyword:Business travelers
Emotions
Satisfaction
Behavioral intention
Business tourism
Leisure component
Personal and trip-related variables
Marketing
Viajes de negocios
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spelling Segmenting business traveler based on emotions, satisfaction and behavioral intentionsFanjul Fernández, María LuisaMoital, MiguelMillán Campos, ÁngelBusiness travelersEmotionsSatisfactionBehavioral intentionBusiness tourismLeisure componentPersonal and trip-related variablesMarketingViajes de negociosAs travel is part of their work, business travelers are assumed to be focused on carrying out a work-related task, rather than feeling emotionally stimulated during their trip. Due to this belief, there is limited research on consumer emotions within this segment of the travel market. However, not only is business travel an experience and therefore it involves emotions, but many business trips have a strong leisure component and business travel decision making is often emotionally charged. This paper segments the business travel market based on emotions, satisfaction, and behavioral intention. Using a sample of 400 managers in small- and medium-sized companies, the study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention. The segments were found to differ in personal and trip-related variables.JOHN WILLEY AND SONS INC202320232016info:eu-repo/semantics/articleapplication/pdfhttps://hdl.handle.net/10578/32556reponame:RUIdeRA. Repositorio Institucional de la UCLMinstname:Universidad de Castilla-La ManchaInglésinfo:eu-repo/semantics/openAccessoai:ruidera.uclm.es:10578/325562026-05-27T07:36:41Z
dc.title.none.fl_str_mv Segmenting business traveler based on emotions, satisfaction and behavioral intentions
title Segmenting business traveler based on emotions, satisfaction and behavioral intentions
spellingShingle Segmenting business traveler based on emotions, satisfaction and behavioral intentions
Fanjul Fernández, María Luisa
Business travelers
Emotions
Satisfaction
Behavioral intention
Business tourism
Leisure component
Personal and trip-related variables
Marketing
Viajes de negocios
title_short Segmenting business traveler based on emotions, satisfaction and behavioral intentions
title_full Segmenting business traveler based on emotions, satisfaction and behavioral intentions
title_fullStr Segmenting business traveler based on emotions, satisfaction and behavioral intentions
title_full_unstemmed Segmenting business traveler based on emotions, satisfaction and behavioral intentions
title_sort Segmenting business traveler based on emotions, satisfaction and behavioral intentions
dc.creator.none.fl_str_mv Fanjul Fernández, María Luisa
Moital, Miguel
Millán Campos, Ángel
author Fanjul Fernández, María Luisa
author_facet Fanjul Fernández, María Luisa
Moital, Miguel
Millán Campos, Ángel
author_role author
author2 Moital, Miguel
Millán Campos, Ángel
author2_role author
author
dc.subject.none.fl_str_mv Business travelers
Emotions
Satisfaction
Behavioral intention
Business tourism
Leisure component
Personal and trip-related variables
Marketing
Viajes de negocios
topic Business travelers
Emotions
Satisfaction
Behavioral intention
Business tourism
Leisure component
Personal and trip-related variables
Marketing
Viajes de negocios
description As travel is part of their work, business travelers are assumed to be focused on carrying out a work-related task, rather than feeling emotionally stimulated during their trip. Due to this belief, there is limited research on consumer emotions within this segment of the travel market. However, not only is business travel an experience and therefore it involves emotions, but many business trips have a strong leisure component and business travel decision making is often emotionally charged. This paper segments the business travel market based on emotions, satisfaction, and behavioral intention. Using a sample of 400 managers in small- and medium-sized companies, the study demonstrates that the relationship between emotions and satisfaction is not unidirectional as far as business tourism is concerned. For two of the four segments, the valence of emotions translated into an opposite level of satisfaction/intention. The segments were found to differ in personal and trip-related variables.
publishDate 2016
dc.date.none.fl_str_mv 2016
2023
2023
dc.type.none.fl_str_mv info:eu-repo/semantics/article
format article
dc.identifier.none.fl_str_mv https://hdl.handle.net/10578/32556
url https://hdl.handle.net/10578/32556
dc.language.none.fl_str_mv Inglés
language_invalid_str_mv Inglés
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv JOHN WILLEY AND SONS INC
publisher.none.fl_str_mv JOHN WILLEY AND SONS INC
dc.source.none.fl_str_mv reponame:RUIdeRA. Repositorio Institucional de la UCLM
instname:Universidad de Castilla-La Mancha
instname_str Universidad de Castilla-La Mancha
reponame_str RUIdeRA. Repositorio Institucional de la UCLM
collection RUIdeRA. Repositorio Institucional de la UCLM
repository.name.fl_str_mv
repository.mail.fl_str_mv
_version_ 1869402870804119552
score 15.300724

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