Gender differences in business travel: implications for hotel and destination management
Purpose – The aim of this study is to investigate the influence of gender differences on theevaluation of hotels and destination attributes with regard to business travel.Methodology/Design/Approach – This research employs a cross-sectional questionnairesurvey and a sample of 318 business travellers...
| Autores: | , , |
|---|---|
| Tipo de recurso: | artículo |
| Fecha de publicación: | 2024 |
| País: | España |
| Institución: | Universidad de Castilla-La Mancha |
| Repositorio: | RUIdeRA. Repositorio Institucional de la UCLM |
| OAI Identifier: | oai:ruidera.uclm.es:10578/41321 |
| Acceso en línea: | https://doi.org/10.20867/thm.30.4.2 https://hdl.handle.net/10578/41321 |
| Access Level: | acceso abierto |
| Palabra clave: | Business travel Destination management Gender differences Hotel management |
| Sumario: | Purpose – The aim of this study is to investigate the influence of gender differences on theevaluation of hotels and destination attributes with regard to business travel.Methodology/Design/Approach – This research employs a cross-sectional questionnairesurvey and a sample of 318 business travellers. The analysis methods used are descriptive,such as a t-test, frequency distribution, cross tabulation and a chi-square analysis.Findings – The findings reveal significant differences when evaluating the attributes of hotelsand destinations. Certain hotel attributes are rated at a significantly higher level by womenthan by men. Female respondents attained higher mean scores for all the destination attributes.Previous studies have attained very little knowledge in terms of understanding how genderworks as regards differentiating business travellers’ behaviour.Originality of the research – The results support the hypothesis that gender influences theevaluation of hotel services and destinations. These findings may have significant implicationsfor service innovation and positioning strategies in the business travel industry. |
|---|