Mapping of service deployment use cases and user requirements for an on-demand shared ride-hailing service: MOIA test service case study

Demand Responsive Transportation (DRT) is currently growing in our cities as shared ride-hailing services operated by private companies, providing a hybrid service between the bus and the taxi. Like DRT, these new on-demand services could be used to feed and complement the public transport, and addi...

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Detalles Bibliográficos
Autores: Gilibert Junyent, Mireia|||0000-0001-6471-7682, Ribas Vila, Immaculada|||0000-0002-3701-118X, Maslekar, Nitin, Rosen, Christian, Siebeneich, Alexander
Tipo de recurso: artículo
Fecha de publicación:2019
País:España
Institución:Universitat Politècnica de Catalunya (UPC)
Repositorio:UPCommons. Portal del coneixement obert de la UPC
Idioma:inglés
OAI Identifier:oai:upcommons.upc.edu:2117/170160
Acceso en línea:https://hdl.handle.net/2117/170160
https://dx.doi.org/10.1016/j.cstp.2019.07.004
Access Level:acceso abierto
Palabra clave:Urban transportation
Local transit
Demand Responsive
TransportationFlexible
transportOn-demand transport
Shared mobility
Ride-hailing
Ridesharing
Transport urbà
Transport públic
Àrees temàtiques de la UPC::Economia i organització d'empreses
Descripción
Sumario:Demand Responsive Transportation (DRT) is currently growing in our cities as shared ride-hailing services operated by private companies, providing a hybrid service between the bus and the taxi. Like DRT, these new on-demand services could be used to feed and complement the public transport, and additionally, their flexibility might bring other market opportunities, beneficial to cities and metropolitan areas. However, the true potential of them, as well as the recognition of the service requirements depending on the type of user and use case, remains unstudied. Hence, the aim of this research is to identify user requirements and market opportunities, from the case study conducted with the participation of 1211 users of the MOIA service test in Hanover, to contribute to the successful design of this new generation of DRT. Results indicate a high interest in using MOIA for leisure trips, identify the highest intention of use of the service within suburban areas, and recognise a different behaviour, both in the intention of use and for user requirements, depending on the age of the users and the usage frequency.