Female Consumption Drivers Associated with Ride-Hailing in Brazilian Capitals
The study proposed an explanatory model of female consumption behavior associated with ride-hailing in Brazil. 2176 interviews were carried out in representative capitals of the five regions of the country, allowing to point out that the use takes place in a utilitarian way with support provided by...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Estadual Paulista (UNESP) |
| Repositorio: | Repositório Institucional da UNESP |
| Idioma: | inglés |
| OAI Identifier: | oai:repositorio.unesp.br:11449/246828 |
| Acceso en línea: | http://dx.doi.org/10.3232/GCG.2022.V16.N3.06 http://hdl.handle.net/11449/246828 |
| Access Level: | acceso abierto |
| Palabra clave: | Female consumer behavior On-demand displacement Ride-hailing Technology |
| Sumario: | The study proposed an explanatory model of female consumption behavior associated with ride-hailing in Brazil. 2176 interviews were carried out in representative capitals of the five regions of the country, allowing to point out that the use takes place in a utilitarian way with support provided by technological facilitators, evidencing the concern of women with physical and/or psychological violence. The results represent a theoretical advance by revealing the commutability of variables according to the reasons for use and the period of travel, which change the order and degree of importance of the decision-making inductors, indicating that in leisure situations or social obligations in the night, increases the level of relevance of variables related to forms of harassment and self-preservation. Interchangeable behavior is formed by the perception of influence variables associated with reasons for use and time of day and represents a distinctive understanding in understanding the topic. |
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