Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province

The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been...

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Detalles Bibliográficos
Autores: Quizhpe-Bustos, Claudia Gabriela, Bustamante-Chiriboga, Karen Mariuxi, Pacheco-Molina, Andrés
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2023
País:Ecuador
Institución:Universidad Tecnológica Equinoccial
Repositorio:Revistas Universidad Tecnológica Equinoccial
Idioma:español
OAI Identifier:oai:ojs.ute.edu.ec:article/1089
Acceso en línea:https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089
Access Level:acceso abierto
Palabra clave:consumer; e-commerce; market.
consumidor; comercio electrónico; mercado.
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spelling Consumer Behavior Before and During the Covid-19 Pandemic in El Oro ProvinceComportamiento del Consumidor Antes y Durante la Pandemia del Covid-19 en la Provincia El OroQuizhpe-Bustos, Claudia GabrielaBustamante-Chiriboga, Karen MariuxiPacheco-Molina, Andrésconsumer; e-commerce; market.consumidor; comercio electrónico; mercado.The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been used for non-parametric data in order to perform a comparison of frequencies between groups of different times that measured the behavior of users in this same range. The survey was used as a research tool and an increase in online purchases could be evidenced, highlighting the use of credit or debit cards and a reduction in purchases in physical establishments. In the case of the perception of electronic commerce, there was an increase in the sensation of ease, need and greater degree of usefulness about it. The results obtained demonstrate that the pandemic had a significant impact on consumer behavior and perceptions of electronic commerce in the study group.La presente investigación analiza el impacto de la pandemia en las preferencias de los consumidores dentro del marco del comercio electrónico, busca recomendar estrategias de mercado que acerquen al consumidor hacia una atención más digital. Se hizo uso del estadístico de comparación de muestras relacionadas de Wilcoxon para datos no paramétricos, con el fin de realizar una confrontación de frecuencias entre grupos de distintos tiempos que midieron el comportamiento de los usuarios en este mismo intervalo. Se utilizó la encuesta como instrumento de investigación y se pudo evidenciar un incremento en las compras en línea, destacando el uso de las tarjetas de crédito o débito y una reducción de las compras en establecimientos físicos. En el caso de la percepción sobre el comercio electrónico existió un incremento en la sensación de facilidad, necesidad y mayor grado de utilidad sobre el mismo. Los resultados obtenidos demuestran que la pandemia generó un impacto significativo sobre el comportamiento del consumidor y las percepciones del comercio electrónico en el grupo de estudio.Universidad UTE2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewedEvaluado por paresapplication/pdftext/htmlhttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/108910.29019/eyn.v14i1.1089Economía y Negocios; Vol. 14 No. 1 (2023): Journal Economía y Negocios (January - June 2023); 100-114Economía y Negocios; Vol. 14 Núm. 1 (2023): Revista Economía y Negocios (Enero - Junio 2023); 100-1142602-805010.29019/eyn.v14i1reponame:Revistas Universidad Tecnológica Equinoccialinstname:Universidad Tecnológica Equinoccialinstacron:UTEspahttps://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/911https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/912Derechos de autor 2023 Los Autoreshttps://creativecommons.org/licenses/by/4.0/info:eu-repo/semantics/openAccess2023-09-19T20:09:53Zoai:ojs.ute.edu.ec:article/1089Institucionalhttps://www.ute.edu.ec/revistas-ute/Universidad privadahttps://www.ute.edu.ec/..Ecuador.1390-65421390-6542opendoar:02023-09-19T20:09:53Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccialfalse
dc.title.none.fl_str_mv Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
Comportamiento del Consumidor Antes y Durante la Pandemia del Covid-19 en la Provincia El Oro
title Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
spellingShingle Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
Quizhpe-Bustos, Claudia Gabriela
consumer; e-commerce; market.
consumidor; comercio electrónico; mercado.
title_short Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
title_full Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
title_fullStr Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
title_full_unstemmed Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
title_sort Consumer Behavior Before and During the Covid-19 Pandemic in El Oro Province
dc.creator.none.fl_str_mv Quizhpe-Bustos, Claudia Gabriela
Bustamante-Chiriboga, Karen Mariuxi
Pacheco-Molina, Andrés
author Quizhpe-Bustos, Claudia Gabriela
author_facet Quizhpe-Bustos, Claudia Gabriela
Bustamante-Chiriboga, Karen Mariuxi
Pacheco-Molina, Andrés
author_role author
author2 Bustamante-Chiriboga, Karen Mariuxi
Pacheco-Molina, Andrés
author2_role author
author
dc.subject.none.fl_str_mv consumer; e-commerce; market.
consumidor; comercio electrónico; mercado.
topic consumer; e-commerce; market.
consumidor; comercio electrónico; mercado.
description The present investigation analyzes the impact of the pandemic on consumers' preferences, within the framework of electronic commerce to recommend market strategies that focus on consumers with more digital attention. For this reason, Wilcoxon’s statistical comparison of related samples has been used for non-parametric data in order to perform a comparison of frequencies between groups of different times that measured the behavior of users in this same range. The survey was used as a research tool and an increase in online purchases could be evidenced, highlighting the use of credit or debit cards and a reduction in purchases in physical establishments. In the case of the perception of electronic commerce, there was an increase in the sensation of ease, need and greater degree of usefulness about it. The results obtained demonstrate that the pandemic had a significant impact on consumer behavior and perceptions of electronic commerce in the study group.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-01
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed
Evaluado por pares
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089
10.29019/eyn.v14i1.1089
url https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089
identifier_str_mv 10.29019/eyn.v14i1.1089
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/911
https://revistas.ute.edu.ec/index.php/economia-y-negocios/article/view/1089/912
dc.rights.none.fl_str_mv Derechos de autor 2023 Los Autores
https://creativecommons.org/licenses/by/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Derechos de autor 2023 Los Autores
https://creativecommons.org/licenses/by/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Universidad UTE
publisher.none.fl_str_mv Universidad UTE
dc.source.none.fl_str_mv Economía y Negocios; Vol. 14 No. 1 (2023): Journal Economía y Negocios (January - June 2023); 100-114
Economía y Negocios; Vol. 14 Núm. 1 (2023): Revista Economía y Negocios (Enero - Junio 2023); 100-114
2602-8050
10.29019/eyn.v14i1
reponame:Revistas Universidad Tecnológica Equinoccial
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instacron:UTE
instname_str Universidad Tecnológica Equinoccial
instacron_str UTE
institution UTE
reponame_str Revistas Universidad Tecnológica Equinoccial
collection Revistas Universidad Tecnológica Equinoccial
repository.name.fl_str_mv Revistas Universidad Tecnológica Equinoccial - Universidad Tecnológica Equinoccial
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