Meme, communicational product of visibilization and politic construction of imaginary in Ecuador

The memes are communicational products that proliferate in social networks and are received by thousands of people, they are identified by their entertaining content and with innocent content, however, these devices have a lot of reception when there is a political event as in this case the Referend...

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Detalles Bibliográficos
Autor: Celorio Moreno, Gabriela Alexandra
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2020
País:Ecuador
Institución:Universidad Andina Simón Bolivar
Repositorio:Revista de Comunicación y Cultura
Idioma:español
OAI Identifier:oai:revistas.uasb.edu.ec:article/1493
Acceso en línea:https://revistas.uasb.edu.ec/index.php/uru/article/view/1493
Access Level:acceso abierto
Palabra clave:Comunicación digital
memes
redes sociales
Facebook
Crudo Ecuador
Digital communication
social networks
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spelling Meme, communicational product of visibilization and politic construction of imaginary in EcuadorLos memes, un producto comunicacional de visibilización y construcción de imaginarios políticos en Ecuador Celorio Moreno, Gabriela AlexandraComunicación digitalmemesredes socialesFacebookCrudo EcuadorDigital communicationmemessocial networksFacebookCrudo EcuadorThe memes are communicational products that proliferate in social networks and are received by thousands of people, they are identified by their entertaining content and with innocent content, however, these devices have a lot of reception when there is a political event as in this case the Referendum 2018 in Ecuador. This research paper tries to identify how the memes help the construction of new political imaginary and how they visualize imaginary that are established in Ecuadorian society, will also focus on identifying what are the social imaginary built and visualized in two of the most visited pages in Ecuador that are Crudo Ecuador and Soy Revolución, from a specific political issue that is the Referendum 2018.Los memes son productos comunicacionales que proliferan en las redes sociales y que reciben miles de personas. Se los identifica por su contenido entretenido e inocente; sin embargo, estos dispositivos tienen mucha recepción cuando existe un suceso político como el que se analiza en este caso, la Consulta Popular de 2018 en Ecuador. Este trabajo de investigación intenta identificar cómo los memes ayudan a la construcción de nuevos imaginarios políticos y cómo visualizan imaginarios que están establecidos en la sociedad ecuatoriana. También se centra en identificar cuáles son los imaginarios sociales construidos y visualizados en dos de las páginas más visitadas en Ecuador que son Crudo Ecuador y Soy Revolución, a partir de un tema político específico que es la Consulta Popular 2018.Universidad Andina Simón Bolívar, Sede Ecuador2020-06-29info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlhttps://revistas.uasb.edu.ec/index.php/uru/article/view/149310.32719/26312514.2020.3.8Uru: Revista de Comunicación y Cultura; No. 3 (2020): Communication and digital culture; 102-120Uru: Revista de Comunicación y Cultura; Núm. 3 (2020): Comunicación y cultura digital; 102-1202631-2514reponame:Revista de Comunicación y Culturainstname:Universidad Andina Simón Bolivarinstacron:UASBspahttps://revistas.uasb.edu.ec/index.php/uru/article/view/1493/1301https://revistas.uasb.edu.ec/index.php/uru/article/view/1493/1327info:eu-repo/semantics/openAccess2020-07-29T20:01:51Zoai:revistas.uasb.edu.ec:article/1493Portal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02020-07-29T20:01:51falsePortal de revistashttps://revistas.uasb.edu.ec/index.php/uruInstitución privadahttp://www.uasb.edu.ec/https://revistas.uasb.edu.ec/index.php/uru/oaiEcuador2631-25142631-2514opendoar:02020-07-29T20:01:51Revista de Comunicación y Cultura - Universidad Andina Simón Bolivarfalse
dc.title.none.fl_str_mv Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
Los memes, un producto comunicacional de visibilización y construcción de imaginarios políticos en Ecuador
title Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
spellingShingle Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
Celorio Moreno, Gabriela Alexandra
Comunicación digital
memes
redes sociales
Facebook
Crudo Ecuador
Digital communication
memes
social networks
Facebook
Crudo Ecuador
title_short Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
title_full Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
title_fullStr Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
title_full_unstemmed Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
title_sort Meme, communicational product of visibilization and politic construction of imaginary in Ecuador
dc.creator.none.fl_str_mv Celorio Moreno, Gabriela Alexandra
author Celorio Moreno, Gabriela Alexandra
author_facet Celorio Moreno, Gabriela Alexandra
author_role author
dc.subject.none.fl_str_mv Comunicación digital
memes
redes sociales
Facebook
Crudo Ecuador
Digital communication
memes
social networks
Facebook
Crudo Ecuador
topic Comunicación digital
memes
redes sociales
Facebook
Crudo Ecuador
Digital communication
memes
social networks
Facebook
Crudo Ecuador
description The memes are communicational products that proliferate in social networks and are received by thousands of people, they are identified by their entertaining content and with innocent content, however, these devices have a lot of reception when there is a political event as in this case the Referendum 2018 in Ecuador. This research paper tries to identify how the memes help the construction of new political imaginary and how they visualize imaginary that are established in Ecuadorian society, will also focus on identifying what are the social imaginary built and visualized in two of the most visited pages in Ecuador that are Crudo Ecuador and Soy Revolución, from a specific political issue that is the Referendum 2018.
publishDate 2020
dc.date.none.fl_str_mv 2020-06-29
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/uru/article/view/1493
10.32719/26312514.2020.3.8
url https://revistas.uasb.edu.ec/index.php/uru/article/view/1493
identifier_str_mv 10.32719/26312514.2020.3.8
dc.language.none.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://revistas.uasb.edu.ec/index.php/uru/article/view/1493/1301
https://revistas.uasb.edu.ec/index.php/uru/article/view/1493/1327
dc.rights.none.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
dc.publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
publisher.none.fl_str_mv Universidad Andina Simón Bolívar, Sede Ecuador
dc.source.none.fl_str_mv Uru: Revista de Comunicación y Cultura; No. 3 (2020): Communication and digital culture; 102-120
Uru: Revista de Comunicación y Cultura; Núm. 3 (2020): Comunicación y cultura digital; 102-120
2631-2514
reponame:Revista de Comunicación y Cultura
instname:Universidad Andina Simón Bolivar
instacron:UASB
instname_str Universidad Andina Simón Bolivar
instacron_str UASB
institution UASB
reponame_str Revista de Comunicación y Cultura
collection Revista de Comunicación y Cultura
repository.name.fl_str_mv Revista de Comunicación y Cultura - Universidad Andina Simón Bolivar
repository.mail.fl_str_mv
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