Buying Behavior of Clothing Consumers in the Chone Canton
The behavior of the consumer is marked by the characteristics that make up each similar set that exists in the market, i.e., the market segments, this information is essential for the development of the clothing business anywher...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Institución: | Pontificia Universidad Católica del Ecuador - Sede Esmeraldas |
| Repositorio: | Revista Pontificia Universidad Católica del Ecuador - Sede Esmeraldas |
| Idioma: | español |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/232 |
| Acceso en línea: | https://revistas.pucese.edu.ec/hallazgos21/article/view/232 |
| Access Level: | acceso abierto |
| Palabra clave: | comportamiento del consumidor; compras; tiendas de ropa; variables comportamentales. consumer behavior; shopping; clothing stores; behavioral variables. |
| Sumario: | The behavior of the consumer is marked by the characteristics that make up each similar set that exists in the market, i.e., the market segments, this information is essential for the development of the clothing business anywhere in the world. The objective of the study is to determine the purchasing behavior of clothing consumers in the city of Chone, Manabí province. The behavioral variables that were taken into account to perform the respective analyzes were: time, the way to cancel the products, company at the time of making the purchase. The research method used was quantitative and qualitative. Interviewing techniques, surveys, and crossing of variables was applied in a significant sample that represented clothing consumers between 16 and 30 years of age. The results obtained come from 80% of the consumers belonging to the urban parish of Chone, mostly the purchase is made in cash, always allocates time to buy clothes without the company of someone and does not make significant differences between clothes imported and national. Consumers take half an hour to make the purchase action, identifying the behavior in this category of products will improve business strategies by businesses that are in the city. |
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