Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality

The purpose of this paper are a few topics. First, how can a purchasing company consider whether its key supplier network image is currently in line with the key supplier network format? Second, how can a purchasing company become aware that key supplier network images may benefit from the revision?...

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Detalles Bibliográficos
Autor: N. Badrtdinov, Nail
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Ecuador
Institución:Universidad San Gregorio de Portoviejo
Repositorio:Revista Universidad San Gregorio de Portoviejo
Idioma:inglés
OAI Identifier:oai:ojs.revista.sangregorio.edu.ec:article/1215
Acceso en línea:http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1215
Access Level:acceso abierto
Palabra clave:relationship marketing; buyer-seller relationship quality
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spelling Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship QualityN. Badrtdinov, Nailrelationship marketing; buyer-seller relationship qualityThe purpose of this paper are a few topics. First, how can a purchasing company consider whether its key supplier network image is currently in line with the key supplier network format? Second, how can a purchasing company become aware that key supplier network images may benefit from the revision? Third, how can a buying company overtake new insights, which may lead to a revision of key supplier network images and the creation of new actions and responses to key suppliers. Result of our surveys, to create a competitive advantage, industrial marketers need to have the knowledge and skills needed to manage communication with their customers. Relational marketing should seek for a relationship that will lead to customer repurchase. This is achieved through satisfaction and customer value. In the industrial market, customer and supplier relationships are a source of competitive advantage. Relational marketing must identify and create value for its customers on a continuous basis so that the interests of both parties are taken into account. The relationships between the organization and its suppliers are vital to any organization. Providers can directly influence the financial performance and profitability of the company through purchasing activity, and their impacts will be on product development costs, inventory levels, production planning, production rates, timely product delivery and services. Supply chain management is a way to enhance the competitive advantage that is becoming increasingly important. Long-term relationships between suppliers and buyers reduce buyers' uncertainty. And this is perhaps the most important reason industrial marketers are looking for a long-term relationship. Industrial relations need to be recognized and worked on to develop and improve it so that the needs and goals of the company can best be met.Universidad San Gregorio de Portoviejo2019-12-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtículo evaluado por paresapplication/pdfapplication/xmlhttp://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/121510.36097/rsan.v0i36.1215Revista San Gregorio; Núm. 36 (2019): Revista San Gregorio. SPECIAL EDITION-DECEMBER 20192528-79071390-724710.36097/rsan.v0i36reponame:Revista Universidad San Gregorio de Portoviejoinstname:Universidad San Gregorio de Portoviejoinstacron:USGPenghttp://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1215/15-NAILhttp://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1215/71710.36097/rsan.v0i36.1215.g71610.36097/rsan.v0i36.1215.g717Copyright (c) 2019 Revista San Gregoriohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccess2020-01-14T20:29:29Zoai:ojs.revista.sangregorio.edu.ec:article/1215Portal de revistashttps://revista.sangregorio.edu.ec/Universidad privadahttps://sangregorio.edu.ec/..Ecuador.2528-79071390-7247opendoar:02026-02-22T09:03:05.549699Revista Universidad San Gregorio de Portoviejo - Universidad San Gregorio de Portoviejotrue
dc.title.none.fl_str_mv Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
title Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
spellingShingle Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
N. Badrtdinov, Nail
relationship marketing; buyer-seller relationship quality
title_short Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
title_full Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
title_fullStr Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
title_full_unstemmed Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
title_sort Survey The Factors Affecting Relationship Marketing With Emphasis On The Role Of Buyer-Seller Relationship Quality
dc.creator.none.fl_str_mv N. Badrtdinov, Nail
author N. Badrtdinov, Nail
author_facet N. Badrtdinov, Nail
author_role author
dc.contributor.none.fl_str_mv
dc.subject.none.fl_str_mv relationship marketing; buyer-seller relationship quality
topic relationship marketing; buyer-seller relationship quality
description The purpose of this paper are a few topics. First, how can a purchasing company consider whether its key supplier network image is currently in line with the key supplier network format? Second, how can a purchasing company become aware that key supplier network images may benefit from the revision? Third, how can a buying company overtake new insights, which may lead to a revision of key supplier network images and the creation of new actions and responses to key suppliers. Result of our surveys, to create a competitive advantage, industrial marketers need to have the knowledge and skills needed to manage communication with their customers. Relational marketing should seek for a relationship that will lead to customer repurchase. This is achieved through satisfaction and customer value. In the industrial market, customer and supplier relationships are a source of competitive advantage. Relational marketing must identify and create value for its customers on a continuous basis so that the interests of both parties are taken into account. The relationships between the organization and its suppliers are vital to any organization. Providers can directly influence the financial performance and profitability of the company through purchasing activity, and their impacts will be on product development costs, inventory levels, production planning, production rates, timely product delivery and services. Supply chain management is a way to enhance the competitive advantage that is becoming increasingly important. Long-term relationships between suppliers and buyers reduce buyers' uncertainty. And this is perhaps the most important reason industrial marketers are looking for a long-term relationship. Industrial relations need to be recognized and worked on to develop and improve it so that the needs and goals of the company can best be met.
publishDate 2019
dc.date.none.fl_str_mv 2019-12-30
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info:eu-repo/semantics/publishedVersion
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10.36097/rsan.v0i36.1215
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dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1215/15-NAIL
http://201.159.222.49/index.php/REVISTASANGREGORIO/article/view/1215/717
10.36097/rsan.v0i36.1215.g716
10.36097/rsan.v0i36.1215.g717
dc.rights.none.fl_str_mv Copyright (c) 2019 Revista San Gregorio
http://creativecommons.org/licenses/by-nc/4.0
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dc.publisher.none.fl_str_mv Universidad San Gregorio de Portoviejo
publisher.none.fl_str_mv Universidad San Gregorio de Portoviejo
dc.source.none.fl_str_mv Revista San Gregorio; Núm. 36 (2019): Revista San Gregorio. SPECIAL EDITION-DECEMBER 2019
2528-7907
1390-7247
10.36097/rsan.v0i36
reponame:Revista Universidad San Gregorio de Portoviejo
instname:Universidad San Gregorio de Portoviejo
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institution USGP
reponame_str Revista Universidad San Gregorio de Portoviejo
collection Revista Universidad San Gregorio de Portoviejo
repository.name.fl_str_mv Revista Universidad San Gregorio de Portoviejo - Universidad San Gregorio de Portoviejo
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