ATL como acción de construcción de marca a largo plazo
ATL is an effective marketing tool to build brands in the long term, is to make paid advertising through mass media suchas radio, television or internet, newspapers, magazines, which goes more to the general public to make known nationally or international that the brand exists and remains in the mi...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3186 |
| Acceso en línea: | https://doi.org/10.33890/innova.v3.n11.2018.820 https://repositorio.uide.edu.ec/handle/37000/3186 |
| Access Level: | acceso abierto |
| Palabra clave: | herramienta; marketing; publicidad; marca tool; marketing; advertising; brand |
| Sumario: | ATL is an effective marketing tool to build brands in the long term, is to make paid advertising through mass media suchas radio, television or internet, newspapers, magazines, which goes more to the general public to make known nationally or international that the brand exists and remains in the minds of many people. Companies use different forms of advertising in order to market their products and / or services and thus achieve ownership in each of their markets and obtain a greater impact and results in attracting new and current customers. |
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