Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador

Female entrepreneurship in marginal communities presents many obstacles to its growth, one of them is the digital divide due to lack of internet access and digital illiteracy. This study presents the testimony of a group of women entrepreneurs from a marginal community in Guayaquil - Ecuador, who st...

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Authors: Vásquez-Luna , Luz-Elvira, Proaño Sánchez, Fernando, Villón Pérez, Nelly Reina, Zamora Ruiz , Ingrid Dayana
Format: article
Status:Published version
Publication Date:2023
Country:Ecuador
Institution:Universidad Técnica Estatal de Quevedo
Repository:Revista InGenio
Language:English
OAI Identifier:oai:revistas.uteq.edu.ec:article/562
Online Access:https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562
Access Level:Open access
Keyword:Analfabetismo Digital
Brecha Digital
Comunidades Marginales
Emprendimiento Femenino
Digital Illiteracy
Digital Divide
Marginal Communities
Female Entrepreneurship
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spelling Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- EcuadorInaccesibilidad digital de mujeres emprendedoras en comunidades marginales de Guayaquil-EcuadorVásquez-Luna , Luz-Elvira Proaño Sánchez, Fernando Villón Pérez, Nelly Reina Zamora Ruiz , Ingrid Dayana Analfabetismo DigitalBrecha DigitalComunidades MarginalesEmprendimiento FemeninoDigital IlliteracyDigital DivideMarginal CommunitiesFemale EntrepreneurshipFemale entrepreneurship in marginal communities presents many obstacles to its growth, one of them is the digital divide due to lack of internet access and digital illiteracy. This study presents the testimony of a group of women entrepreneurs from a marginal community in Guayaquil - Ecuador, who start businesses to cover their basic needs. The methodology used was mixed, qualitative through the use of structured and in-depth interviews using the NVivo software, and quantitative trough a survey applying logistic regression in SPSS. The findings of this study demonstrate the digital illiteracy of women entrepreneurs from marginal communities, who require technological training to avoid difficulties when surfing the net, even more so in the current times when, due to the pandemic, most businesses apply digital strategies to stay in the market.El emprendimiento femenino en comunidades marginales presenta muchos obstáculos para su crecimiento, uno de ellos es la brecha digital por la falta de acceso a internet y el analfabetismo digital En este estudio se expone el testimonio de un grupo de mujeres emprendedoras de una comunidad marginal de Guayaquil en Ecuador, quienes emprenden negocios para cubrir sus necesidades básicas. La metodología utilizada fue de carácter mixta, cualitativa mediante el uso de entrevistas estructuradas y en profundidad utilizando el software NVivo y cuantitativa a través de una encuesta aplicando una regresión logística en SPSS. Los hallazgos de este estudio demuestran el analfabetismo digital de las mujeres emprendedoras de comunidades marginales, quienes requieren de capacitación tecnológica para evitar dificultades a la hora de navegar por la red más aún en los actuales momentos en que debido a la pandemia la mayoría de los negocios aplican estrategias digitales para mantenerse en el mercado.Universidad Técnica Estatal de Quevedo2023-01-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/htmlapplication/ziphttps://revistas.uteq.edu.ec/index.php/ingenio/article/view/56210.18779/ingenio.v6i1.562InGenio Journal; Vol. 6 No. 1 (2023); 44-59Revista InGenio; Vol. 6 Núm. 1 (2023); 44-592697-364210.18779/ingenio.v6i1reponame:Revista InGenioinstname:Universidad Técnica Estatal de Quevedoinstacron:UTEQenghttps://revistas.uteq.edu.ec/index.php/ingenio/article/view/562/675https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562/688https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562/689Derechos de autor 2023 Luz-Elvira Vásquez-Luna , Fernando Proaño Sánchez, Nelly Reina Villón Pérez, Ingrid Dayana Zamora Ruiz https://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2023-01-05T20:22:13Zoai:revistas.uteq.edu.ec:article/562Portal de revistasUniversidad públicahttp://www.uteq.edu.ec/2697-36422697-3642opendoar:02023-01-05T20:22:13falsePortal de revistasUniversidad públicahttp://www.uteq.edu.ec/2697-36422697-3642opendoar:02023-01-05T20:22:13Revista InGenio - Universidad Técnica Estatal de Quevedofalse
dc.title.none.fl_str_mv Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
Inaccesibilidad digital de mujeres emprendedoras en comunidades marginales de Guayaquil-Ecuador
title Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
spellingShingle Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
Vásquez-Luna , Luz-Elvira
Analfabetismo Digital
Brecha Digital
Comunidades Marginales
Emprendimiento Femenino
Digital Illiteracy
Digital Divide
Marginal Communities
Female Entrepreneurship
title_short Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
title_full Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
title_fullStr Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
title_full_unstemmed Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
title_sort Digital Inaccessibility of Women Entrepreneurs in Marginal Communities of Guayaquil- Ecuador
dc.creator.none.fl_str_mv Vásquez-Luna , Luz-Elvira
Proaño Sánchez, Fernando
Villón Pérez, Nelly Reina
Zamora Ruiz , Ingrid Dayana
author Vásquez-Luna , Luz-Elvira
author_facet Vásquez-Luna , Luz-Elvira
Proaño Sánchez, Fernando
Villón Pérez, Nelly Reina
Zamora Ruiz , Ingrid Dayana
author_role author
author2 Proaño Sánchez, Fernando
Villón Pérez, Nelly Reina
Zamora Ruiz , Ingrid Dayana
author2_role author
author
author
dc.subject.none.fl_str_mv Analfabetismo Digital
Brecha Digital
Comunidades Marginales
Emprendimiento Femenino
Digital Illiteracy
Digital Divide
Marginal Communities
Female Entrepreneurship
topic Analfabetismo Digital
Brecha Digital
Comunidades Marginales
Emprendimiento Femenino
Digital Illiteracy
Digital Divide
Marginal Communities
Female Entrepreneurship
description Female entrepreneurship in marginal communities presents many obstacles to its growth, one of them is the digital divide due to lack of internet access and digital illiteracy. This study presents the testimony of a group of women entrepreneurs from a marginal community in Guayaquil - Ecuador, who start businesses to cover their basic needs. The methodology used was mixed, qualitative through the use of structured and in-depth interviews using the NVivo software, and quantitative trough a survey applying logistic regression in SPSS. The findings of this study demonstrate the digital illiteracy of women entrepreneurs from marginal communities, who require technological training to avoid difficulties when surfing the net, even more so in the current times when, due to the pandemic, most businesses apply digital strategies to stay in the market.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-05
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562
10.18779/ingenio.v6i1.562
url https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562
identifier_str_mv 10.18779/ingenio.v6i1.562
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562/675
https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562/688
https://revistas.uteq.edu.ec/index.php/ingenio/article/view/562/689
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
text/html
application/zip
dc.publisher.none.fl_str_mv Universidad Técnica Estatal de Quevedo
publisher.none.fl_str_mv Universidad Técnica Estatal de Quevedo
dc.source.none.fl_str_mv InGenio Journal; Vol. 6 No. 1 (2023); 44-59
Revista InGenio; Vol. 6 Núm. 1 (2023); 44-59
2697-3642
10.18779/ingenio.v6i1
reponame:Revista InGenio
instname:Universidad Técnica Estatal de Quevedo
instacron:UTEQ
instname_str Universidad Técnica Estatal de Quevedo
instacron_str UTEQ
institution UTEQ
reponame_str Revista InGenio
collection Revista InGenio
repository.name.fl_str_mv Revista InGenio - Universidad Técnica Estatal de Quevedo
repository.mail.fl_str_mv
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