La participación del Prosumidor en la nueva era de la comunicación
Technology promotes that communities are more interactive and the prosumer is the protagonist. They generate information as part of the new wave of knowledge; in some cases, changing stereotypes and exerting influence in the way of elaborating and consuming contents. Hence the need to focus on an ed...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Ecuador |
| Institución: | Universidad Internacional del Ecuador |
| Repositorio: | Repositorio Universidad Internacional del Ecuador |
| OAI Identifier: | oai:repositorio.uide.edu.ec:37000/3610 |
| Acceso en línea: | https://doi.org/10.33890/innova.v2.n11.2017.556 https://repositorio.uide.edu.ec/handle/37000/3610 |
| Access Level: | acceso abierto |
| Palabra clave: | prosumidores; productos comunicacionales; multimedia; información prosumers; communication products; multimedia; information |
| Sumario: | Technology promotes that communities are more interactive and the prosumer is the protagonist. They generate information as part of the new wave of knowledge; in some cases, changing stereotypes and exerting influence in the way of elaborating and consuming contents. Hence the need to focus on an education that is able to train these generators of information to produce suitable texts. In today's society, prosumers represent the largest digital current since the industrial revolution; at this time, the message can be individual; and, above all, segmented. |
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