TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR

The aim of the research was to provide information on the characteristics of bovine milk marketing in Guasaganda parish, La Mana canton, Cotopaxi province, Ecuador. The methodology consisted in identifying marketing channels and establishing marketing margins in the area. It began with the identific...

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Detalles Bibliográficos
Autores: Torres Navarrete, Emma Danielly, Murillo Campuzano, Guadalupe
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2015
País:Ecuador
Institución:Universidad Técnica Estatal de Quevedo
Repositorio:Revista Ciencia y Tecnología
Idioma:inglés
OAI Identifier:oai:revistas.uteq.edu.ec:article/141
Acceso en línea:https://revistas.uteq.edu.ec/index.php/cyt/article/view/141
Access Level:acceso abierto
Palabra clave:MERCADEO
LECHE BOVINA
AGENTES DE COMERCIALIZACIÓN
MARKETING
BOVINE MILK
MARKETING AGENTS
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oai_identifier_str oai:revistas.uteq.edu.ec:article/141
network_acronym_str EC
network_name_str Ecuador
repository_id_str
dc.title.none.fl_str_mv TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
CANALES Y MÁRGENES DE COMERCIALIZACIÓN DE LECHE BOVINA EN LA PARROQUIA GUASAGANDA, CANTÓN LA MANÁ, COTOPAXI-ECUADOR
title TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
spellingShingle TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
Torres Navarrete, Emma Danielly
MERCADEO
LECHE BOVINA
AGENTES DE COMERCIALIZACIÓN
MARKETING
BOVINE MILK
MARKETING AGENTS
title_short TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
title_full TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
title_fullStr TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
title_full_unstemmed TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
title_sort TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADOR
dc.creator.none.fl_str_mv Torres Navarrete, Emma Danielly
Murillo Campuzano, Guadalupe
author Torres Navarrete, Emma Danielly
author_facet Torres Navarrete, Emma Danielly
Murillo Campuzano, Guadalupe
author_role author
author2 Murillo Campuzano, Guadalupe
author2_role author
dc.subject.none.fl_str_mv MERCADEO
LECHE BOVINA
AGENTES DE COMERCIALIZACIÓN
MARKETING
BOVINE MILK
MARKETING AGENTS
topic MERCADEO
LECHE BOVINA
AGENTES DE COMERCIALIZACIÓN
MARKETING
BOVINE MILK
MARKETING AGENTS
description The aim of the research was to provide information on the characteristics of bovine milk marketing in Guasaganda parish, La Mana canton, Cotopaxi province, Ecuador. The methodology consisted in identifying marketing channels and establishing marketing margins in the area. It began with the identification of the origin of the product, its features, and systematic observation during all processes involving changes in form and properties until it reaches the final consumer. A survey of the different agents that perform marketing: producers (P), intermediaries (A), pasteurizer industry (IP) and artisan (IA) and retailers (D). Gross marketing margin (MBC), net marketing margin (MNC) was designed and implemented and the percentage of producer participation (PDP) was obtained. Besides production costs and profitability of a liter of milk at producer level were obtained. The results show the marketing of three products: raw milk, fluid milk and cheese.  Two main trading channels were determined: short channel (40% of smallholders: producer-final consumer) and  conventional channel (100% of medium and large producers and 60% of small producers: producer – rural gatherer - pasteurizer industry - retailer- final consumer two outlets were determined - final consumer (fluid milk) - producer - rural gatherer – cheese handicraft industry - retailer - final consumer). The gross trading margins of the fluid milk, on average, were: MBC (60%), PDP (40%) and MNC (38.7%) and the gross trading margins of cheese, on average, were: MBC (40.34%), PDP (59.66%) and MNC (29.8%).
publishDate 2015
dc.date.none.fl_str_mv 2015-01-27
dc.type.none.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.none.fl_str_mv https://revistas.uteq.edu.ec/index.php/cyt/article/view/141
10.18779/cyt.v7i2.141
url https://revistas.uteq.edu.ec/index.php/cyt/article/view/141
identifier_str_mv 10.18779/cyt.v7i2.141
dc.language.none.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://revistas.uteq.edu.ec/index.php/cyt/article/view/141/155
dc.rights.none.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidad Técnica Estatal de Quevedo
publisher.none.fl_str_mv Universidad Técnica Estatal de Quevedo
dc.source.none.fl_str_mv Science and Technology; Vol. 7 No. 2 (2014): July-December (2014); 1-8
Ciencia y Tecnología; Vol. 7 Núm. 2 (2014): Julio-Diciembre (2014); 1-8
Ciência e Tecnologia; v. 7 n. 2 (2014): Julio-Diciembre (2014); 1-8
1390-4043
1390-4051
10.18779/cyt.v7i2
reponame:Revista Ciencia y Tecnología
instname:Universidad Técnica Estatal de Quevedo
instacron:UTEQ
instname_str Universidad Técnica Estatal de Quevedo
instacron_str UTEQ
institution UTEQ
reponame_str Revista Ciencia y Tecnología
collection Revista Ciencia y Tecnología
repository.name.fl_str_mv Revista Ciencia y Tecnología - Universidad Técnica Estatal de Quevedo
repository.mail.fl_str_mv
_version_ 1868999233371111424
spelling TRADING CHANNELS AND MARGINS OF BOVINE MILK IN GUASAGANDA PARISH, LA MANA CANTON, COTOPAXI, ECUADORCANALES Y MÁRGENES DE COMERCIALIZACIÓN DE LECHE BOVINA EN LA PARROQUIA GUASAGANDA, CANTÓN LA MANÁ, COTOPAXI-ECUADORTorres Navarrete, Emma DaniellyMurillo Campuzano, GuadalupeMERCADEOLECHE BOVINAAGENTES DE COMERCIALIZACIÓNMARKETINGBOVINE MILKMARKETING AGENTSThe aim of the research was to provide information on the characteristics of bovine milk marketing in Guasaganda parish, La Mana canton, Cotopaxi province, Ecuador. The methodology consisted in identifying marketing channels and establishing marketing margins in the area. It began with the identification of the origin of the product, its features, and systematic observation during all processes involving changes in form and properties until it reaches the final consumer. A survey of the different agents that perform marketing: producers (P), intermediaries (A), pasteurizer industry (IP) and artisan (IA) and retailers (D). Gross marketing margin (MBC), net marketing margin (MNC) was designed and implemented and the percentage of producer participation (PDP) was obtained. Besides production costs and profitability of a liter of milk at producer level were obtained. The results show the marketing of three products: raw milk, fluid milk and cheese.  Two main trading channels were determined: short channel (40% of smallholders: producer-final consumer) and  conventional channel (100% of medium and large producers and 60% of small producers: producer – rural gatherer - pasteurizer industry - retailer- final consumer two outlets were determined - final consumer (fluid milk) - producer - rural gatherer – cheese handicraft industry - retailer - final consumer). The gross trading margins of the fluid milk, on average, were: MBC (60%), PDP (40%) and MNC (38.7%) and the gross trading margins of cheese, on average, were: MBC (40.34%), PDP (59.66%) and MNC (29.8%).El objetivo de la investigación fue proporcionar información sobre las características del mercadeo de leche bovina en la parroquia Guasaganda, cantón La Maná, provincia de Cotopaxi, Ecuador. La metodología consistió en la identificación de los canales de comercialización y establecimiento de los márgenes de comercialización en la zona. Se inició con la identificación del origen del producto, sus características, y la observación sistemática de todos los procesos que incluyeron cambios en su forma y propiedad hasta llegar al consumidor final. Se diseñó y aplicó una encuesta a los diferentes agentes que realizan funciones de comercialización; productores (P), acopiadores (A), industria pasteurizadora (IP) y artesanal (IA) y, detallistas (D). Se obtuvo el margen bruto de comercialización (MBC), margen neto de comercialización (MNC) y la participación del productor (PDP). Además, se obtuvieron costos de producción y rentabilidad de un litro de leche a nivel de productores. Los resultados muestran la comercialización de tres productos: leche cruda, fluida y queso. Se determinaron dos canales de comercialización: el canal corto 40% de pequeños productores: productor-consumidor final) y el canal convencional (100% de medianos y grandes productores y 60% de pequeños productores: productor-acopiador rural - industria pasteurizadora – detallista - consumidor final (leche fluida); productor - acopiador rural - industria artesanal de queso – detallista - consumidor final). Los márgenes obtenidos en la comercialización de leche fluida, en promedio, son: MBC (60%), PDP (40%), y MNC (38.7%) y los márgenes en la comercialización de queso en promedio son: MBC (40.34%), PDP (59.66%), y MNC (29.8%).Universidad Técnica Estatal de Quevedo2015-01-27info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uteq.edu.ec/index.php/cyt/article/view/14110.18779/cyt.v7i2.141Science and Technology; Vol. 7 No. 2 (2014): July-December (2014); 1-8Ciencia y Tecnología; Vol. 7 Núm. 2 (2014): Julio-Diciembre (2014); 1-8Ciência e Tecnologia; v. 7 n. 2 (2014): Julio-Diciembre (2014); 1-81390-40431390-405110.18779/cyt.v7i2reponame:Revista Ciencia y Tecnologíainstname:Universidad Técnica Estatal de Quevedoinstacron:UTEQenghttps://revistas.uteq.edu.ec/index.php/cyt/article/view/141/155https://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccess2020-06-30T04:40:35Zoai:revistas.uteq.edu.ec:article/141Portal de revistashttps://revistas.uteq.edu.ec/index.php/cytUniversidad públicahttps://www.uteq.edu.ecEcuadorCiencia y tecnología1390-40431390-4043opendoar:2020-06-30T04:40:35falsePortal de revistashttps://revistas.uteq.edu.ec/index.php/cytUniversidad públicahttps://www.uteq.edu.ecEcuadorCiencia y tecnología1390-40431390-4043opendoar:2020-06-30T04:40:35Revista Ciencia y Tecnología - Universidad Técnica Estatal de Quevedofalse
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