Gestión de la innovación en pequeñas y medianas empresas de Barranquilla - Colombia

The evolution of global trends characterized by economic, social and political openness, driving innovation management as a dynamic hub for the competitiveness and sustainability of small and medium Colombian enterprises (SMEs). This article aims to describe the management of innovation in small and...

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Detalhes bibliográficos
Autores: Sánchez Otero, Madelín, Cervantes Atía, Viviana, Peralta Miranda, Pabla
Formato: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2016
País:Colombia
Recursos:Corporación Universidad de la Costa
Repositorio:Repositorio REDICUC
Idioma:español
OAI Identifier:oai:repositorio.cuc.edu.co:11323/1138
Acesso em linha:http://hdl.handle.net/11323/1138
https://repositorio.cuc.edu.co/
Access Level:acceso abierto
Palavra-chave:Innovation
Innovation management
Innovation plan
Innovation processes
Service sector
Small and medium enterprises
Descrição
Resumo:The evolution of global trends characterized by economic, social and political openness, driving innovation management as a dynamic hub for the competitiveness and sustainability of small and medium Colombian enterprises (SMEs). This article aims to describe the management of innovation in small and medium enterprises in the service sector in the city of Barranquilla. The focus was quantitative with a type descriptive, cross-sectional research, using as a technique for data collection, application of a structured questionnaire to one intentional and probabilistic sample of 80 companies in the services sector. The results show that 50% of SMEs Innovation is associated with the development of new products and services, there being a responsible person who manages and allocates tasks based on your criteria and market requirement. It was concluded that innovation management requires clearly defned processes and planned in relation to the inclusion of the same innovation in administrative practices, aspect that leads to a major upgrade and professionalize responsible managers, and staff that composes.