Condiciones estructurales y funcionales de las franquicias internacionales de comidas rápidas en la ciudad de Barranquilla

The development of fast food international franchises has grown in Barranquilla, as it has achieved the consolidation of a profitable business for entrepreneurs. However, there is still no significant research on this topic. This research aims to analyze the different structural and functional aspec...

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Detalles Bibliográficos
Autores: Padilla Sanchez, Juan Manuel, Becerra Rodriguez, Aland Jean
Tipo de recurso: artículo
Estado:Versión aceptada para publicación
Fecha de publicación:2018
País:Colombia
Institución:Corporación Universidad de la Costa
Repositorio:Repositorio REDICUC
Idioma:español
OAI Identifier:oai:repositorio.cuc.edu.co:11323/1182
Acceso en línea:https://hdl.handle.net/11323/1182
https://repositorio.cuc.edu.co/
Access Level:acceso abierto
Palabra clave:Franquicias
Comidas rápidas
condiciones estructurales
condiciones funcionales
Franchises
Fast food
structural conditions
functional conditions
Descripción
Sumario:The development of fast food international franchises has grown in Barranquilla, as it has achieved the consolidation of a profitable business for entrepreneurs. However, there is still no significant research on this topic. This research aims to analyze the different structural and functional aspects in each of the franchises. This project entails a descriptive, experimental and transversal character. The obtained results demonstrate the design of a functional structure suitable for these restaurants.