Valuation of social sustainability attributes in cheese using a consumer choice experiment in Chile.
Every day consumers preferences value more extrinsic aspects of food, such as the labels and statements about sustainability that can be provided as credence attribute of to the consumer. On the basis of this background, the purpose of this study is to assess the impact of the social sustainability...
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| Tipo de recurso: | tesis de maestría |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Chile |
| OAI Identifier: | oai:repositorio.anid.cl:10533/246593 |
| Acceso en línea: | https://hdl.handle.net/10533/246593 |
| Access Level: | acceso abierto |
| Palabra clave: | Ciencias Agrícolas Otras Ciencias Agrícolas Agronomía |
| Sumario: | Every day consumers preferences value more extrinsic aspects of food, such as the labels and statements about sustainability that can be provided as credence attribute of to the consumer. On the basis of this background, the purpose of this study is to assess the impact of the social sustainability measured as a labor law compliance, related to purchase choices of the milky product "cheese" carried out by consumers of a local market nearby the producers, which are present in most of Southern Chile (Valdivia) and in an extraterritorial market as the main domestic market (Santiago). Information about consumer's preferences was gathered through surveys that were applied to 204 consumers around three attributes of cheese (social sustainability, price and type). The methodology used in this study is based on a discrete choice experiment through the utilization of a conditional logit model, which is consistent with the Lancaster's Consumer Theory. The results of this study showed that, firstly, cheese consumer's choice is based on the price. However, when products have the same price and they are the type, 'chanco', the consumer values the producer's attribute 'social sustainability'. Even though these results are based on stated preferences by consumers, they are an important resource for cheese producers to take into account in order to consider the incorporation of credence attributes in their products, highlighting aspects that can have a positive valuation in the market they expect to reach. |
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