Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET

Goal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET.Method: This is a qualitative descriptive study conducted through a field study. An adaptation of...

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Detalles Bibliográficos
Autores: Rosa, Caroline da, Baggio, Daniel Knebel, Araujo, Clécio Falcão
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2022
País:Brasil
Institución:Universidade Nove de Julho (UNINOVE)
Repositorio:REMark - Revista Brasileira de Marketing
Idioma:inglés
OAI Identifier:oai:ojs.periodicos.uninove.br:article/19215
Acceso en línea:https://periodicos.uninove.br/remark/article/view/19215
Access Level:acceso abierto
Palabra clave:Children
Food
ZMET
Consumer behavior
Crianças
Alimentação
Comportamento do Consumidor
id BR_feecc726ebd9affeb0d2db46f786d5f3
oai_identifier_str oai:ojs.periodicos.uninove.br:article/19215
network_acronym_str BR
network_name_str Brasil
repository_id_str
dc.title.none.fl_str_mv Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
Comer, comer... É o melhor para poder crescer: um estudo do consumo alimentar de crianças através da Técnica ZMET
title Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
spellingShingle Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
Rosa, Caroline da
Children
Food
ZMET
Consumer behavior
Crianças
Alimentação
ZMET
Comportamento do Consumidor
title_short Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
title_full Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
title_fullStr Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
title_full_unstemmed Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
title_sort Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
dc.creator.none.fl_str_mv Rosa, Caroline da
Baggio, Daniel Knebel
Araujo, Clécio Falcão
author Rosa, Caroline da
author_facet Rosa, Caroline da
Baggio, Daniel Knebel
Araujo, Clécio Falcão
author_role author
author2 Baggio, Daniel Knebel
Araujo, Clécio Falcão
author2_role author
author
dc.subject.por.fl_str_mv Children
Food
ZMET
Consumer behavior
Crianças
Alimentação
ZMET
Comportamento do Consumidor
topic Children
Food
ZMET
Consumer behavior
Crianças
Alimentação
ZMET
Comportamento do Consumidor
description Goal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET.Method: This is a qualitative descriptive study conducted through a field study. An adaptation of the Zaltman Metaphor Elicitation Technique (ZMET), by Zaltman (1996), was used with children from the 4th and 5th grades of an elementary school in a private school in a municipality of Rio Grande do Sul State.Originality/Relevance: Application of an adaptation of the ZMET with children to understand their eating behavior.Findings: The findings showed that the stimuli that influence children’s food consumption are the sensory characteristics of the food, the influences of the family, the concern with health, electronic devices, the social contexts associated with food, brands, and preferred commercial establishments, and the climate. Children demonstrated understanding what healthy and unhealthy foods were through their components and health effects.Theoretical contributions: The adapted ZMET allowed us to identify relationships between the food consumed by children, eating habits, and the thoughts and feelings associated with these contexts. While fresh and minimally processed foods were related to goals such as health promotion, weight maintenance, and post-consumption well-being, the consumption of ultra-processed foods emerged in social contexts of leisure and celebrations and was associated with moments of boredom and/or when the children were using electronic devices
publishDate 2022
dc.date.none.fl_str_mv 2022-03-16
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Peer-reviewed Article
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.uninove.br/remark/article/view/19215
10.5585/remark.v21i2.19215
url https://periodicos.uninove.br/remark/article/view/19215
identifier_str_mv 10.5585/remark.v21i2.19215
dc.language.iso.fl_str_mv eng
language eng
dc.relation.none.fl_str_mv https://periodicos.uninove.br/remark/article/view/19215/9499
dc.rights.driver.fl_str_mv Copyright (c) 2022 Caroline da Rosa, Daniel Knebel Baggio, Clécio Falcão Araujo
https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Caroline da Rosa, Daniel Knebel Baggio, Clécio Falcão Araujo
https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
publisher.none.fl_str_mv Universidade Nove de Julho - UNINOVE
dc.source.none.fl_str_mv ReMark - Revista Brasileira de Marketing; v. 21 n. 2 (2022): (jan./mar.); 577 - 630
2177-5184
reponame:REMark - Revista Brasileira de Marketing
instname:Universidade Nove de Julho (UNINOVE)
instacron:RBM
instname_str Universidade Nove de Julho (UNINOVE)
instacron_str RBM
institution RBM
reponame_str REMark - Revista Brasileira de Marketing
collection REMark - Revista Brasileira de Marketing
repository.name.fl_str_mv REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)
repository.mail.fl_str_mv claudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org
_version_ 1853677046088073216
spelling Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMETComer, comer... É o melhor para poder crescer: um estudo do consumo alimentar de crianças através da Técnica ZMETChildrenFoodZMETConsumer behaviorCriançasAlimentaçãoZMETComportamento do ConsumidorGoal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET.Method: This is a qualitative descriptive study conducted through a field study. An adaptation of the Zaltman Metaphor Elicitation Technique (ZMET), by Zaltman (1996), was used with children from the 4th and 5th grades of an elementary school in a private school in a municipality of Rio Grande do Sul State.Originality/Relevance: Application of an adaptation of the ZMET with children to understand their eating behavior.Findings: The findings showed that the stimuli that influence children’s food consumption are the sensory characteristics of the food, the influences of the family, the concern with health, electronic devices, the social contexts associated with food, brands, and preferred commercial establishments, and the climate. Children demonstrated understanding what healthy and unhealthy foods were through their components and health effects.Theoretical contributions: The adapted ZMET allowed us to identify relationships between the food consumed by children, eating habits, and the thoughts and feelings associated with these contexts. While fresh and minimally processed foods were related to goals such as health promotion, weight maintenance, and post-consumption well-being, the consumption of ultra-processed foods emerged in social contexts of leisure and celebrations and was associated with moments of boredom and/or when the children were using electronic devicesObjetivo: O objetivo principal do estudo foi compreender o comportamento de consumo alimentar de crianças de 8 a 12 anos de um município do noroeste gaúcho por meio de uma adaptação da técnica ZMET.Método: Trata-se de uma pesquisa qualitativa, de cunho descritivo, operacionalizada por meio de um estudo de campo. Utilizou-se de uma adaptação da técnica Zaltman Metaphor Elicitation Technique (ZMET), de Zaltman (1996), com crianças do 4º e 5º ano do ensino fundamental de uma escola particular.Originalidade/Relevância: Aplicação de uma adaptação da técnica ZMET com crianças para compreender o seu comportamento de consumo alimentar.Resultados: Os resultados apontaram que os estímulos influenciadores do consumo alimentar das crianças são as características sensoriais dos alimentos, as influências da família, a preocupação com a saúde, os aparelhos eletrônicos, os contextos sociais associados aos alimentos, marcas e estabelecimentos comerciais preferidos e o clima. As crianças demonstraram compreender o que são alimentos saudáveis e não saudáveis por meio dos seus componentes e efeitos na saúde.Contribuições teóricas: A adaptação da técnica ZMET permitiu identificar relações entre os alimentos consumidos pelas crianças, os hábitos alimentares e os pensamentos e sentimentos associados a esses contextos. Enquanto os alimentos in natura e minimamente processados estavam relacionados a objetivos como promoção da saúde, manutenção de peso e bem-estar pós-consumo, o consumo de alimentos ultraprocessados emergia em contextos sociais de lazer e comemorações, e estava associado a momentos de tédio e/ou que as crianças estavam utilizando aparelhos eletrônicos.Universidade Nove de Julho - UNINOVE2022-03-16info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionPeer-reviewed ArticleAvaliado por Paresapplication/pdfhttps://periodicos.uninove.br/remark/article/view/1921510.5585/remark.v21i2.19215ReMark - Revista Brasileira de Marketing; v. 21 n. 2 (2022): (jan./mar.); 577 - 6302177-5184reponame:REMark - Revista Brasileira de Marketinginstname:Universidade Nove de Julho (UNINOVE)instacron:RBMenghttps://periodicos.uninove.br/remark/article/view/19215/9499Copyright (c) 2022 Caroline da Rosa, Daniel Knebel Baggio, Clécio Falcão Araujohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessRosa, Caroline daBaggio, Daniel KnebelAraujo, Clécio Falcão2025-01-27T18:31:49Zoai:ojs.periodicos.uninove.br:article/19215Revistahttps://periodicos.uninove.br/remarkPRIhttps://periodicos.uninove.br/remark/oaiclaudiaraac@uol.com.br || admin@revistabrasileiramarketing.org || admin@revistabrasileiramarketing.org2177-51842177-5184opendoar:2025-01-27T18:31:49REMark - Revista Brasileira de Marketing - Universidade Nove de Julho (UNINOVE)false
score 15,301603

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