Eating: it’s the best way to grow: a study on the food consumption of children using an adapted ZMET
Goal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET.Method: This is a qualitative descriptive study conducted through a field study. An adaptation of...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2022 |
| País: | Brasil |
| Institución: | Universidade Nove de Julho (UNINOVE) |
| Repositorio: | REMark - Revista Brasileira de Marketing |
| Idioma: | inglés |
| OAI Identifier: | oai:ojs.periodicos.uninove.br:article/19215 |
| Acceso en línea: | https://periodicos.uninove.br/remark/article/view/19215 |
| Access Level: | acceso abierto |
| Palabra clave: | Children Food ZMET Consumer behavior Crianças Alimentação Comportamento do Consumidor |
| Sumario: | Goal: The main objective of this study was to understand the food consumption behavior of children aged 8 to 12 years old in a northwestern municipality of Rio Grande do Sul State using an adapted ZMET.Method: This is a qualitative descriptive study conducted through a field study. An adaptation of the Zaltman Metaphor Elicitation Technique (ZMET), by Zaltman (1996), was used with children from the 4th and 5th grades of an elementary school in a private school in a municipality of Rio Grande do Sul State.Originality/Relevance: Application of an adaptation of the ZMET with children to understand their eating behavior.Findings: The findings showed that the stimuli that influence children’s food consumption are the sensory characteristics of the food, the influences of the family, the concern with health, electronic devices, the social contexts associated with food, brands, and preferred commercial establishments, and the climate. Children demonstrated understanding what healthy and unhealthy foods were through their components and health effects.Theoretical contributions: The adapted ZMET allowed us to identify relationships between the food consumed by children, eating habits, and the thoughts and feelings associated with these contexts. While fresh and minimally processed foods were related to goals such as health promotion, weight maintenance, and post-consumption well-being, the consumption of ultra-processed foods emerged in social contexts of leisure and celebrations and was associated with moments of boredom and/or when the children were using electronic devices |
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