Artistic aspects in the design of graphic-visual brand identity
Currently, it is difficult to establish clear distinctions between Design and Art. Traditionally and predominantly, design activities are relevant to the technological context, because scientific knowledge and technological resources are systematically applied in design methods and processes. In Art...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Institución: | Universidade Anhembi Morumbi (ANHEMBI) |
| Repositorio: | DATJournal |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.datjournal.anhembi.br:article/176 |
| Acceso en línea: | https://datjournal.anhembi.br/dat/article/view/176 |
| Access Level: | acceso abierto |
| Palabra clave: | Design Gráfico Arte Tecnologia Metodologia de Projeto Identidade Gráfico-visual Graphic Design Art Technology Design Methodology Graphic-visual Identity Diseño Gráfico Tecnología Metodología de Diseño Identidad Gráfico-visual |
| Sumario: | Currently, it is difficult to establish clear distinctions between Design and Art. Traditionally and predominantly, design activities are relevant to the technological context, because scientific knowledge and technological resources are systematically applied in design methods and processes. In Art, traditionally, the application of scientific and technological resources it is not necessary, because the differentiation of artistic production is in the aesthetic-intuitive processes. Although traditionally distinct, aesthetic-intuitive aspects are observed in Design and logical-technological aspects in the artistic processes. This article highlights the aesthetic-intuitive or artistic aspects in the design of graphic-visual brand identity, especially in the creative phase of alternatives generation. We considered the recurrence of the creative part in the Design methodologies, emphasizing the qualitative, analogical and intuitive aspects that allow or impose aesthetic or artistic decisions in the graphic-visual brand identity design. |
|---|