The "place" of Public Relations in the Creative Industry
Communication finds in the creative industry a profitable field for scientific discussions. Regarding, public relations the problem lies in perceiving it as a science or art and in positioning it in the creative industry. The present exploratory, bibliographical and documentary research, aims to per...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Brasil |
| Institución: | Universidade Federal de Santa Maria (UFSM) |
| Repositorio: | Revista Animus (Santa Maria. Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.pkp.sfu.ca:article/32684 |
| Acceso en línea: | https://periodicos.ufsm.br/animus/article/view/32684 |
| Access Level: | acceso abierto |
| Palabra clave: | Creative Industry Public relations Creative Service Providers Industria Creativa Relaciones Públicas Indústria Criativa Relações Públicas |
| Sumario: | Communication finds in the creative industry a profitable field for scientific discussions. Regarding, public relations the problem lies in perceiving it as a science or art and in positioning it in the creative industry. The present exploratory, bibliographical and documentary research, aims to perceive such positioning, discussing the methodology of the Department for Culture, Media and Sport of the United Kingdom. The article concludes by arguing that public relations, based on practices, professional occupation and economic activity, are creative service providers of the creative industry. |
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