Communication and creative industry: the PPGCIC as an environment for the creative economy
This essay has a theoretical-exploratory nature, and seeks to reflect on creative economy and creative industry, relating this reflection to the proposal of the PPGCIC - Postgraduate Program (Stricto Sensu - professional modality) in Communication and Creative Industry of Unipampa (São Borja campus)...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Universidade do Estado de Santa Catarina (UDESC) |
| Repositorio: | Revista Brasileira de Contabilidade e Gestão |
| Idioma: | portugués |
| OAI Identifier: | oai::article/14260 |
| Acceso en línea: | https://www.revistas.udesc.br/index.php/reavi/article/view/14260 |
| Access Level: | acceso abierto |
| Palabra clave: | comunicação indústria criativa economia criativa communication creative industry creative economy comunicación industria creativa economía creativa |
| Sumario: | This essay has a theoretical-exploratory nature, and seeks to reflect on creative economy and creative industry, relating this reflection to the proposal of the PPGCIC - Postgraduate Program (Stricto Sensu - professional modality) in Communication and Creative Industry of Unipampa (São Borja campus), perceiving it as an environment for creative economics. This environment, where reflections and practical applications are developed on communication as a creative industry or for promotion from creative industry through communication techniques and practices. With this essay, we also seek to guide other approaches and broaden the scope of discussion about the creative economy. |
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