Chatbots in awareness campaigns, conversational narrative and interactive possibilities: the case of Fabi bot for Unicef Brazil and Facebook
In this article, we analyze the conversational device proposed by UNICEF-Brazil and Facebook awareness campaign about online security and distribution of intimate images. In this campaign, Internet users can interact with a chatbot called Fabi. From a pragmatic approach to communication, we study th...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2019 |
| País: | Brasil |
| Institución: | Escola Superior de Propaganda e Marketing (ESPM) |
| Repositorio: | Comunicação, Mídia e Consumo (Online) |
| Idioma: | portugués inglés |
| OAI Identifier: | oai:ojs.revistacmc.espm.br:article/1927 |
| Acceso en línea: | https://revistacmc.espm.br/revistacmc/article/view/1927 |
| Access Level: | acceso abierto |
| Palabra clave: | chatbots narrativa conversacional campanhas de sensibilização |
| Sumario: | In this article, we analyze the conversational device proposed by UNICEF-Brazil and Facebook awareness campaign about online security and distribution of intimate images. In this campaign, Internet users can interact with a chatbot called Fabi. From a pragmatic approach to communication, we study the characteristics of the narrative supposedly based on personal experiences told by the bot as well as the interactive aspects, taking into account the circularity and equifinality principles associated with human interactions (WATZLAWICK, HELMICK-BEAVIN e JACKSON, 1992). Our objective is to analyze how chatbots can create a "conversational narrative" with a persuasive purpose. |
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