The Small Entrepreneur in the Scenario of the Covid-19 Crisis: : Challenges and Strategies
This study aims to identify how small entrepreneurs responded to the challenges posed by the crisis caused by the Covid-19 pandemic. The research adopts a qualitative approach, and in terms of technical procedures, a multi-case study was employed. Semi-structured individual interviews were conducted...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2024 |
| País: | Brasil |
| Institución: | Faculdade de Tecnologia de Osasco (FATEC) |
| Repositorio: | REMIPE |
| Idioma: | portugués |
| OAI Identifier: | oai:remipe.fatecosasco.edu.br:article/432 |
| Acceso en línea: | https://remipe.fatecosasco.edu.br/index.php/remipe/article/view/432 |
| Access Level: | acceso abierto |
| Palabra clave: | Empreendedorismo Estratégia Pandemia Pequeno Empreendedor Entrepreneurship Strategy Pandemic Small Entrepreneur |
| Sumario: | This study aims to identify how small entrepreneurs responded to the challenges posed by the crisis caused by the Covid-19 pandemic. The research adopts a qualitative approach, and in terms of technical procedures, a multi-case study was employed. Semi-structured individual interviews were conducted with three entrepreneurs, and the interview guide was developed based on the following categories: a) issues related to the entrepreneur; b) issues related to the business; c) issues related to business strategy during the pandemic. It was found that the pandemic significantly influenced the course of the businesses. The main difficulty encountered by the entrepreneurs during the pandemic was the implementation of isolation measures and, consequently, the closure of businesses. It is observed that the use of digital platforms for marketing and sales became an excellent strategy during the pandemic and also served to make the brand known to consumers, allowing these ventures not only to survive but also to grow during and after the pandemic. |
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