Intention to use bike-booking application: the case of students in Ho Chi Minh City
This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author giv...
| Autor: | |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2020 |
| País: | Brasil |
| Recursos: | Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
| Repositorio: | Independent Journal of Management & Production |
| Idioma: | inglés |
| OAI Identifier: | oai:www.ijmp.jor.br:article/1185 |
| Acesso em linha: | http://www.ijmp.jor.br/index.php/ijmp/article/view/1185 |
| Access Level: | acceso abierto |
| Palavra-chave: | bike-booking trust perceived ease of use subjective norm perceived usefulness perceived price level. |
| Resumo: | This study aims to determine the factors that influence the intention to use the bike-booking application and measure the influence of the elements on the behavior intention to use the bike-booking application for university students in Ho Chi Minh City. Based on the research results, the author gives some managerial implications to increase customers' choice of bike-booking applications to increase the attractiveness of customers to choose apps. With the number of surveyed questionnaires is 200, the author collected 177 valid respondents, and the study results showed that the scales used in the model meet the requirement about reliability and validity. Research has shown that factors such as trust, perceived ease of use, subjective norm, perceived usefulness, perceived price level positively influence the intention to use a bike-booking application for university students in Ho Chi Minh City. In which the perceived usefulness has the most substantial impact, the subjective norm has the lowest effect on behavior intention. The second most effective one is the perceived price level; the third most effective is the ease of use; the fourth most effect is trust. |
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