Intention to use m-banking application: an empirical study in Ho Chi Minh City
The research aims to explore, measure, and analyze factors affecting the intention to use Mobile Banking (M-Banking) of customers in Ho Chi Minh City. The author conducts a convenient sampling, including 600 participants. The method of the research is the Exploratory Factor Analysis (EFA) and a mult...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Instituto Federal de Educação, Ciência e Tecnologia de São Paulo (IFSP) |
| Repositorio: | Independent Journal of Management & Production |
| Idioma: | inglés |
| OAI Identifier: | oai:www.ijmp.jor.br:article/1256 |
| Acceso en línea: | http://www.ijmp.jor.br/index.php/ijmp/article/view/1256 |
| Access Level: | acceso abierto |
| Palabra clave: | Perceived ease to use perceived usefulness trust expected performance social influence facilitating condition. |
| Sumario: | The research aims to explore, measure, and analyze factors affecting the intention to use Mobile Banking (M-Banking) of customers in Ho Chi Minh City. The author conducts a convenient sampling, including 600 participants. The method of the research is the Exploratory Factor Analysis (EFA) and a multiple regression model. The results show that there are six factors such as perceived ease to use (EU), perceived usefulness (PU), trust (TR), expected performance (PE), social influence (SI), Facilitating condition (FC) affect the adoption of M-Banking. In which, Facilitating condition is the most influential factor, and expected performance is the least influential factor. Also, this study proposes some recommendations to develop an M-Banking application to help customers gain more insight into the bank as well as actively select the M-Banking application as a reliable transaction method. |
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