Mediatized listening experiences: How radio is placed in the current media ecosystem

This paper introduces the concept of “mediatized listening experiences”, i.e., the experiences and actions of individuals related to the enjoyment of sound content in different media, such as terrestrial radio, music streaming and podcasts. Radio is evaluated as one among several experiences availab...

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Detalles Bibliográficos
Autor: Gambaro, Daniel
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS)
Repositorio:Revista FAMECOS: Mídia cultura e tecnologia
Idioma:portugués
OAI Identifier:oai:ojs.revistaseletronicas.pucrs.br:article/37141
Acceso en línea:https://revistaseletronicas.pucrs.br/revistafamecos/article/view/37141
Access Level:acceso abierto
Palabra clave:Radio
Mediatized listening experience
Podcast
Sound media
Mediatization
Experiencias de Escucha Mediatizadas
Medios sonoros
Mediatización
Rádio
Experiência midiatizada de escuta
Mídia sonora
Midiatização
Descripción
Sumario:This paper introduces the concept of “mediatized listening experiences”, i.e., the experiences and actions of individuals related to the enjoyment of sound content in different media, such as terrestrial radio, music streaming and podcasts. Radio is evaluated as one among several experiences available in the contemporary media ecosystem, which is impacted by the processes of deep mediatization that are transforming how people relate to media. Media consumption in web-based platforms, set up on the generation and management of user data, has become a referential interaction process. Thus, media now occupy a singular position on the construction of reality. When our attention moves towards the “experience”, new possibilities for understanding sound media arise. Therefore, it becomes essential to observe how radio industry is adapting. To illustrate the argument, the paper presents results from a recent research, conducted with stations from three different Brazilian regions. As conclusion, it was noted that, although relevant, the investments in listeners’ experience are yet limited.