A reflexive methodology for de-westernizing the subfield of Latin American Organizational Communication

This paper aims to develop a reflexive methodology to explore the production of knowledge of the subfield of Organizational Communication research, considering the contextual, institutional, and cultural realities of the Latin American region. For this purpose, responding to the recent calls to de-w...

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Bibliographic Details
Authors: Vásquez, Consuelo, Burgueño, Roberto, Lima, Gabriela Rabello de, Queiroz, Marcela Marques de
Format: article
Status:Published version
Publication Date:2022
Country:Brasil
Institution:Sociedade Brasileira de Estudos Interdisciplinares da Comunicação (INTERCOM)
Repository:Intercom (São Paulo. Online. 2006)
Language:Portuguese
English
OAI Identifier:oai:ojs.revista.intercom.org.br:article/4138
Online Access:https://revistas.intercom.org.br/index.php/revistaintercom/article/view/4138
Access Level:Open access
Keyword:Comunicação Organizacional
América Latina
Desocindetalizar
Metodologia
Comunicación Organizacional
Latinoamérica
Desoccidentalizar
Metodología
Latin America
De-Westernizing
Methodology
Description
Summary:This paper aims to develop a reflexive methodology to explore the production of knowledge of the subfield of Organizational Communication research, considering the contextual, institutional, and cultural realities of the Latin American region. For this purpose, responding to the recent calls to de-westernized Communication, this paper adopted a “bottom-up” approach, which favors the realities experienced by Latin American Organizational Communication researchers and scholars. The proposed methodology provides a model that can serve as an example to de-westernize knowledge production in related fields.