Background of the Purchase Intention: Cosmopolitanism, Image Country and Attitude in Relation to Countries
The purpose of this study is to evaluate the influence of cosmopolitanism, image of a country, attitude towards country and purchase intention of cultural products. We carried out a survey with 478 respondents born in different cities in Portugal. The outcomes revealed that the image of a country in...
| Autores: | , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Institución: | Universidade Nove de Julho (UNINOVE) |
| Repositorio: | REMark - Revista Brasileira de Marketing |
| Idioma: | portugués |
| OAI Identifier: | oai:https://periodicos.uninove.br:article/12218 |
| Acceso en línea: | https://periodicos.uninove.br/remark/article/view/12218 |
| Access Level: | acceso abierto |
| Palabra clave: | Attitude towards Country; Cosmopolitanism; Image of Country; Purchase Intention. Atitude em Relação aos Países; Cosmopolitanismo; Imagem País; Intenção de Compra. |
| Sumario: | The purpose of this study is to evaluate the influence of cosmopolitanism, image of a country, attitude towards country and purchase intention of cultural products. We carried out a survey with 478 respondents born in different cities in Portugal. The outcomes revealed that the image of a country influenced positively the attitude towards country and purchase intention. Attitude towards Brazil was not significantly influenced by cosmopolitanism. Attitude towards country revealed as a mediator construct between image of county and purchase intention. Our research contributed to the literature in order to stablish the construct attitude towards country as a mediator of cosmopolitanism, image of country and purchase intention. |
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