Electronic sports in Brazil and South Korea: a comparative study based on Porter's Diamond Model

Despite being a new industry, the eSports industry shows exponential growth and competes, with strength, with the entertainment market. Brazil is a recent player as opposed to South Korea a global player. The aims of this research are to make an analysis between Brazil and South Korea using the Port...

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Detalhes bibliográficos
Autores: Giusti, Rodrigo Schver, Joao, Belmiro N
Tipo de documento: artigo
Estado:Versão publicada
Data de publicação:2021
País:Brasil
Recursos:Pontifícia Universidade Católica de São Paulo (PUC-SP)
Repositório:CAFI (São Paulo)
Idioma:português
OAI Identifier:oai:ojs.pkp.sfu.ca:article/52068
Acesso em linha:https://revistas.pucsp.br/index.php/CAFI/article/view/52068
Access Level:Acceso aberto
Palavra-chave:eSports
Porter's Diamond
National Competitiveness
Descrição
Resumo:Despite being a new industry, the eSports industry shows exponential growth and competes, with strength, with the entertainment market. Brazil is a recent player as opposed to South Korea a global player. The aims of this research are to make an analysis between Brazil and South Korea using the Porter's Diamond Model and its conditions of factors, demand, related industries and support as well as the rivalry between companies in both countries. There was also a very large gap between South Korea's superiority over Brazil, which includes a vibrant competitive dynamic, a demanding consumer, several support industries and government support. Management contributions are highlighted, and possible biases of the method used.