CONDITIONS OF DEMAND AND FACTORS IN THE LIGHT OF DIAMANTE DE PORTER MODEL: A MULTISITE STUDY IN EXPORT ORGANIZATIONS IN THE RIO GRANDE DO NORTE MELON SEGMENT
The objective of this research is to identify the conditions of the demand and factors in the exportation melting activity of the State of Rio Grande do Norte. For that, a multi-case study was developed, using the interview for data collection and ATLAS.ti 8.0 for the treatment process. As for the d...
| Autores: | , , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2021 |
| País: | Brasil |
| Institución: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/7403 |
| Acceso en línea: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/7403 |
| Access Level: | acceso abierto |
| Palabra clave: | Conditions of demand Conditions of Factors Competitive Advantage Diamond of Porter. Condiciones de la demanda Condiciones de factores Ventaja Competitiva Diamante de Porter. Condições da demanda Condições de fatores Vantagem Competitiva |
| Sumario: | The objective of this research is to identify the conditions of the demand and factors in the exportation melting activity of the State of Rio Grande do Norte. For that, a multi-case study was developed, using the interview for data collection and ATLAS.ti 8.0 for the treatment process. As for the demand, it was verified that the clients impel the organizations to innovate in a fast pace, to produce products of quality and with greater added value. As for the factors, it was identified that the region has favorable natural resources; has a skilled workforce; as well as that the industry enjoys appropriate technology. |
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