Latin American media reception studies: notes on the meaning of gender and research methodologies
The author explores a comparative analysis of key methodological approaches and theoretical debates between, on the one hand, Latin American and Brazilian reception analysis, and, on the other hand, the same branch in the anglophone academy. This kind of investigation is related to the general rise...
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2008 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/3264 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/3264 |
| Access Level: | acceso abierto |
| Palabra clave: | Latin America Gender studies Methodology Research Methodologies in Communication América Latina Estudos de gênero Metodologia Metodologias de pesquisa em Comunicação |
| Sumario: | The author explores a comparative analysis of key methodological approaches and theoretical debates between, on the one hand, Latin American and Brazilian reception analysis, and, on the other hand, the same branch in the anglophone academy. This kind of investigation is related to the general rise of cultural studies in Latin America from the mid-1980s on. Reception studies give special attention to female audiences, especially middle-age women from lower classes. Methodologically, this empirical research, adopting qualitative methods, has sought to concentrate on the accounts of the spectator herself, commonly using in-depth interviews and sometimes including participant observation. The author sustains that, although reception research concentrates its focus on women’s experience as a whole, it avoids the specificity of women’s issues. The conclusion stands that, in contrast with cultural studies elsewhere, the encounter of feminism with reception analysis within Latin America, specially in Brazil, hasn’t happened yet. |
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