NEW SERVICES PRICING STRATEGIES IN SMALL AND MEDIUM-SIZED ENTERPRISES
This research aimed to investigate the conditions that lead small and medium-sized enterprises to adopt a pricing strategy for a new service. It is a quantitative and descriptive survey, and the questions were extracted from Indounas and Avlonitis (2011) research. The convergent and discriminant val...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2016 |
| País: | Brasil |
| Institución: | Universidade do Sul de Santa Catarina (UNISUL) |
| Repositorio: | Revista Eletrônica de Estratégia e Negócios |
| Idioma: | portugués |
| OAI Identifier: | oai:portaldeperiodicos.animaeducacao.com.br:article/2863 |
| Acceso en línea: | https://portaldeperiodicos.animaeducacao.com.br/index.php/EeN/article/view/2863 |
| Access Level: | acceso abierto |
| Palabra clave: | Pricing New Services Small and Medium Enterprises.Pricing Small and Medium Enterprises. Fijación De Precios Nuevos Servicios Empresas Pequeñas y Medianas. Precificação Novos Serviços Pequenas e Médias Empresas. |
| Sumario: | This research aimed to investigate the conditions that lead small and medium-sized enterprises to adopt a pricing strategy for a new service. It is a quantitative and descriptive survey, and the questions were extracted from Indounas and Avlonitis (2011) research. The convergent and discriminant validity and the constructs’ reliability were tested by Confirmatory Factor Analysis. The model was tested by structural equations. The case-related conditions seem to explain most of the pricing strategy adopted. Conclusion shows that managers chose pricing mechanisms according to the size and the main strategy adopted by the company. |
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