Framings and misinformation about COVID-19 vaccine on YouTube: scrambles between science and denial

This study analyzes framing and its relationship with misinformation in 50 videos from Brazilian influencers about COVID-19 vaccines posted on YouTube in 2020, selected from the engagement, considering views, comments and likes. As a theoretical-methodological path, the idea of frames is adopted as...

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Detalles Bibliográficos
Autores: Brotas, Antonio, Rocha Costa, Marcia Cristina, Massarani, Luisa
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2021
País:Brasil
Institución:Universidade Federal Fluminense (UFF)
Repositorio:Mídia.e.Cotidiano
Idioma:portugués
OAI Identifier:oai:ojs.pkp.sfu.ca:article/50954
Acceso en línea:https://periodicos.uff.br/midiaecotidiano/article/view/50954
Access Level:acceso abierto
Palabra clave:desinformación; vacuna contra COVID-19; encuadres
misinformation; vaccine against COVID-19; framing
desinformação; vacina contrra COVID-19; enquadramento
Descripción
Sumario:This study analyzes framing and its relationship with misinformation in 50 videos from Brazilian influencers about COVID-19 vaccines posted on YouTube in 2020, selected from the engagement, considering views, comments and likes. As a theoretical-methodological path, the idea of frames is adopted as “interpretatives packages” that produce meanings and have resonance in culture. The results show that the frames 'Risk and Scientific Uncertainty' and 'Public Policy and Political Strategy', although subordinated to the dominant frame 'New Technological Development', were the most triggered in the occurrence of informational disorder in the narratives of doctors, religious, YouTubers and communication professionals. The misinformation present in anti-vaccine discourses also occurs in narratives that defend science and the vaccine, highlighting the tensions and/or ambiguities that can occur in the media framework. The 'New Technological Development' frame was predominant in the sample and in the fight against misinformation, highlighting the narratives of researchers and science disseminators, which demonstrate the importance of scientific dissemination.