A 'publicização' do consumo: um estudo das ações publicitárias inseridas nas telenovelas da Rede Globo por faixas de horário
Since its emergence in Brazil, the soap opera favors advertising strategies embedded in its daily episodes, such as the advertising spot. Since 1969, a new phenomenon began to settle, the tie-in, which included to the soap operas' plots some products and services consumed by the characters, sug...
| Autores: | , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2013 |
| País: | Brasil |
| Institución: | Universidade Federal de Sergipe (UFS) |
| Repositorio: | Repositório Institucional da UFS |
| Idioma: | portugués |
| OAI Identifier: | oai:oai:ri.ufs.br:repo_01:riufs/8514 |
| Acceso en línea: | http://ri.ufs.br/jspui/handle/riufs/8514 |
| Access Level: | acceso abierto |
| Palabra clave: | Telenovelas TV Globo Tie-ins Faixas de horário Ações publicitárias Publicidade televisiva Propagandas Análise Análisis Soap operas Time slots Advertising strategies Television advertising Analysis Franjas de horario Acciones publicitarias Publicidad televisada |
| Sumario: | Since its emergence in Brazil, the soap opera favors advertising strategies embedded in its daily episodes, such as the advertising spot. Since 1969, a new phenomenon began to settle, the tie-in, which included to the soap operas' plots some products and services consumed by the characters, suggesting a consumption or a real use. The purpose of this paper is to present the results of a content analysis of soap operas in the last two years (2010-2011, TV Rede Globo in Brazil). The analysis focuses on the relationship between the range of topics and its advertising actions. |
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