Meanings and representations in geek utilitarian products

This paper presents a research on the semantic and semiotic qualities of geek products. The qualitative analysis includes the investigation of products on the semantic dimension – emphasizing the utilitarian function – and on the semiotic dimension – emphasizing the symbolic function. This work brin...

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Detalles Bibliográficos
Autores: Jeronimo, Lucas Ribeiro, Medeiros, Wellington Gomes de
Tipo de recurso: artículo
Estado:Versión publicada
Fecha de publicación:2019
País:Brasil
Institución:Universidade Estadual de Londrina (UEL)
Repositorio:Projética Revista Científica de Design
Idioma:portugués
OAI Identifier:oai:ojs.pkp.sfu.ca:article/34692
Acceso en línea:https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/34692
Access Level:acceso abierto
Palabra clave:Semiotics
Semantics
Geek products
Product design
Semiótica
Semântica
Produtos geek
Design de produto
Descripción
Sumario:This paper presents a research on the semantic and semiotic qualities of geek products. The qualitative analysis includes the investigation of products on the semantic dimension – emphasizing the utilitarian function – and on the semiotic dimension – emphasizing the symbolic function. This work brings the definition of the two dimensions and the analysis of two products of the Star Wars franchise. Results indicate that the method can favor the understanding on the meaningful interaction of users with the products.