Argumentation and image games in the speech of electoral propaganda
In this paper, the authors reflect on the electoral propaganda propagated by the radio during the plebiscite about the State division of Pará, in order to create the states of Carajás and Tapajós occurred in December 2011. Through two spots, the advertisements of the two political fronts involved in...
| Autores: | , |
|---|---|
| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2015 |
| País: | Brasil |
| Institución: | Pontifícia Universidade Católica do Rio Grande do Sul (PUCRS) |
| Repositorio: | Revista FAMECOS: Mídia cultura e tecnologia |
| Idioma: | portugués |
| OAI Identifier: | oai:ojs.revistaseletronicas.pucrs.br:article/16446 |
| Acceso en línea: | https://revistaseletronicas.pucrs.br/revistafamecos/article/view/16446 |
| Access Level: | acceso abierto |
| Palabra clave: | Territory Political speech Discourse analysis Territorio Discurso político Análisis de discurso Discurso Político Território Análise de discurso |
| Sumario: | In this paper, the authors reflect on the electoral propaganda propagated by the radio during the plebiscite about the State division of Pará, in order to create the states of Carajás and Tapajós occurred in December 2011. Through two spots, the advertisements of the two political fronts involved in the electoral dispute are analyzed, having as analytical procedure the discursive work of game images idealized by Pêcheux (2010) and reformulated by Osakabe (1999). This paper also highlights how political speeches are configured as perlocutionary acts, once they need work with images about the narrator, the referent and voters, as a condition to win the vote. The conclusions show that these exercise leads to a fragmentation of the real and an overlap of imaginaries produced around aspects considered relevant to the campaign. |
|---|