Crowdfunding as a formula for the financing of projects: an empirical analysis
Crowdfunding offers enormous possibilities for marketing and communication, given that it facilitates the circulation of new projects, generates audiences and creates a loyal social base. Nevertheless, experiences of crowdfunding can be diverse. The aims of this investigation are threefold; to analy...
| Autores: | , , , , |
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| Tipo de documento: | artigo |
| Estado: | Versão publicada |
| Data de publicação: | 2015 |
| País: | Brasil |
| Recursos: | Instituto Paulista de Ensino (FIPEN) |
| Repositório: | Revista Científica Hermes |
| Idioma: | português |
| OAI Identifier: | oai:ojs.revistahermes.com.br:article/230 |
| Acesso em linha: | https://revistahermes.com.br/index.php/hermes1/article/view/230 |
| Access Level: | Acceso aberto |
| Palavra-chave: | crowdfunding marketing communication profit-making non-profit organisations organizações crowdfunding comunicação com fins lucrativos sem fins lucrativos |
| Resumo: | Crowdfunding offers enormous possibilities for marketing and communication, given that it facilitates the circulation of new projects, generates audiences and creates a loyal social base. Nevertheless, experiences of crowdfunding can be diverse. The aims of this investigation are threefold; to analyse crowdfunding platforms in Spain by means of quantitative and qualitative research methods (descriptive and relational); carry out a comparative study of the efficiency index of crowdfunding campaigns for profit-making projects as compared with campaigns raising money for social causes; and to propose good practice guidelines listing the key points of a successful campaign. The results obtained indicate that the percentage of successful profit-making campaigns is no higher than that for charitable ones, and that compliance with the key points in the proposed good practice guidelines is more likely to result in a successful crowdfunding campaign. |
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