The influence of virtual social networks in the diffus ion of information and knowledge: SME study
The aim of the work is to analyze the influence of virtual social networks in the dissemination of information and knowledge. The methodology is based on case study research and includes a literature review, the use of questionnaires and social network analysis. The case studies revealed a limited u...
| Autores: | , , , |
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| Tipo de recurso: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2017 |
| País: | Brasil |
| Institución: | Revista Ibero-Americana de Estratégia (RIAE) |
| Repositorio: | Revista Ibero Americana de Estratégia - RIAE |
| Idioma: | español |
| OAI Identifier: | oai:https://periodicos.uninove.br:article/15765 |
| Acceso en línea: | https://periodicos.uninove.br/riae/article/view/15765 |
| Access Level: | acceso abierto |
| Palabra clave: | Administración; Gestión del Conocimiento Redes Sociales Virtuales; Difusión de Información; Difusión de Conocimiento; LinkedIn; Facebook. Virtual Social Networks; Information Diffusion; Knowledge Diffusion; LinkedIn; Facebook. Redes Sociais Virtuais; Divulgação de Informação; Divulgação de Conhecimento; Linkedin, Facebook |
| Sumario: | The aim of the work is to analyze the influence of virtual social networks in the dissemination of information and knowledge. The methodology is based on case study research and includes a literature review, the use of questionnaires and social network analysis. The case studies revealed a limited use of social networks, namely LinkedIn is used in institutional form to a little extent and does not contribute to the dissemination of institutional information. In the case of those who use LinkedIn as a tool for work links, they do not evidenced that the network is an important channel of transfer and absorption of information, and it does not reflect conviction regarding the contribution of social networks in the future success of the organization. |
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