TV series in 140 touches:: Social TV in Pretty Little Liars
The technologies of sharing in the cyberspace have changed the dynamics of spectatorial television. Seeking to use a social experience, the american series are looking for ways to encourage the engagement of the public, inaddition to profit in this new market configuration, giving rise to the Social...
| Autores: | , |
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| Formato: | artículo |
| Estado: | Versión publicada |
| Fecha de publicación: | 2018 |
| País: | Brasil |
| Recursos: | Universidade Federal da Paraíba (UFPB) |
| Repositorio: | Revista Culturas Midiáticas (Online) |
| Idioma: | portugués |
| OAI Identifier: | oai:periodicos.ufpb.br:article/40745 |
| Acesso em linha: | https://periodicos.ufpb.br/index.php/cm/article/view/40745 |
| Access Level: | acceso abierto |
| Palavra-chave: | TV Series Social TV Media Convergence Series de Televisión Convergencia de Medios Séries Televisivas Convergência Midiática |
| Resumo: | The technologies of sharing in the cyberspace have changed the dynamics of spectatorial television. Seeking to use a social experience, the american series are looking for ways to encourage the engagement of the public, inaddition to profit in this new market configuration, giving rise to the Social TV phenomenon. In this context, this paper focuses on the Pretty Little Liarsseries one of television's most successful attractions on social media, taking advantage of his youthful appeal, and engagement actions. |
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